Iqbal Singh Randhawa

Examiner
DISC Type : cs

Head Business Consultant at Applify

Chandigarh, India

Overview

Iqbal Singh Randhawa is the Head of Business Consulting at Applify, where he specializes in AI and cloud innovation. He leverages his background in sales and consulting to help SMBs and SaaS companies reduce AWS costs and confidently migrate to the cloud. He holds an MBA from Savitribai Phule Pune University and is an AWS-certified partner.

He is an expert on go-to-market strategies for cloud-based companies, with a specific focus on launching and scaling SaaS businesses within the AWS Marketplace, particularly for the Indian market.

Personality Overview

Unexpressive

Overcautious

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

AWS Marketplace
His recent activity and articles focus heavily on helping SaaS companies launch and grow their business using the AWS Marketplace as a primary GTM channel.
SaaS GTM Strategy
He frequently advises companies on their go-to-market plans, emphasizing how to leverage cloud marketplaces to accelerate sales cycles and growth.
Cloud Cost Savings
A core part of his value proposition is helping companies reduce their AWS costs and improve their bottom line through strategic cloud consulting.

Media Appearances

Iqbal has no verified media appearances

Work History

8-2024
Head Business Consultant at Applify
11-2020 - 8-2021
Manager- Business Consulting at Societe Generale Global Solution Centre
10-2020 - 8-2024
Business Consulting Manager at Virtusa
2-2019 - 5-2020
Assistant Vice President at Synapse LLC
3-2017 - 2-2019
Business Development Manager at Datamatics Global Services Limited

Education

2007 - 2009
MBA from Savitribai Phule Pune University
Education details unavailable from Y Combinator

More Information

Social Presence :

Prographics :

Exp : 13 Location : Chandigarh, India Job Level : Mid-senior Designation : Head Business Consultant at Applify
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Insights For Selling To Iqbal Singh

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iqbal Singh is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Iqbal Singh

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Iqbal Singh move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Iqbal Singh take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Iqbal Singh

Personality Compatibility


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