Irena Karpa

Energizer
DISC Type : I

Commercial Finance Director at TNW

Cork, County Cork, Ireland

Overview

Irena Karpa is a Commercial Finance Director at TNW with over 15 years of international experience driving financial performance for scaling companies in the tech, media, and events sectors. She is a strategic business partner to leadership, specializing in FP&A, strategic planning, and commercial insight. She holds a Masters degree and is CIMA qualified.


Irena holds a certification in Prompt Engineering for ChatGPT, an unusual and modern skill for a finance leader.

Personality Overview

Imaginative

Enthusiastic

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Scaling Companies
Her career focuses on leading finance functions through growth and transformation phases in rapidly scaling businesses like TNW and bunq.
Commercial Finance
Passionate about combining financial strategy with commercial insight to empower leadership teams and drive sustainable, informed decision-making.
Fintech Innovation
Previously served as Head of Finance for bunq, the first Dutch neobank, overseeing operations in a fast-growing, highly regulated fintech environment.

Media Appearances

Irena has no verified media appearances

Work History

9-2021
Commercial Finance Director at TNW
9-2019 - 10-2021
Business Controller at TNW
4-2019 - 8-2019
Head of Finance at bunq
2-2017 - 4-2019
Financial Controller at Play Sports Group
7-2013 - 1-2017
Management Accountant at Play Sports Group

Education

Education details unavailable from CIMA
2000 - 2005
Master's degree from University of Technology Koszalin

More Information

Social Presence :

Prographics :

Exp : 19 Location : Cork, County Cork, Ireland Job Level : Mid-senior Designation : Commercial Finance Director at TNW
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Insights For Selling To Irena

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irena is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Irena

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Irena move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Irena take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Irena

Personality Compatibility


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