Irena Stojceska

Energizer
DISC Type : I

Category Manager at Electrolux Group

Greater Sydney Area, Australia

Overview

Irena Stojceska is a seasoned marketing and product management professional with over 14 years of experience. She specializes in category management, cross-functional collaboration, and go-to-market strategies for both B2B and B2C markets across various industries.

Based on her interests, Irena appears to follow business and management trends while also having an appreciation for consumer retail brands in the personal care and home fragrance space.

She has a uniquely diverse background, managing product categories ranging from consumer electronics to furniture and barbeque accessories.

Personality Overview

Relationship Oriented

Full Of Energy

Enthusiastic

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Product Lifecycle Management
Has extensive experience managing product categories, from new product development and ROI analysis to reviewing and refining product lines based on performance.
Go-to-Market Strategy
Her background includes developing and executing go-to-market strategies for new products, incorporating business case proposals and design.
Integrated Marketing
Experienced in managing major integrated marketing campaigns, including TV, print, online advertising, and public relations from her time at LG Electronics.

Media Appearances

Irena has no verified media appearances

Work History

8-2025
Category Manager at Electrolux Group
4-2021 - 8-2025
Category Manager at Barbeques Galore Pty Ltd
7-2016 - 4-2021
Product Manager at Mayo Hardware
3-2010 - 6-2016
Product Manager at Sebel Furniture
9-2004 - 6-2009
Category Manager at LG Electronics

Education

Education details unavailable from St George Tafe

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Sydney Area, Australia Job Level : Middle Designation : Category Manager at Electrolux Group
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Insights For Selling To Irena

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irena is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Irena

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Irena move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Irena take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Irena

Personality Compatibility


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