Irene Elliott

Trailblazer
DISC Type : ID

Partner | CMO at CocoUS LLC

Canada

Overview

Irene is the Founder and CEO of I. E. Consulting, a marketing firm that supports growing businesses. She has a decade of experience as a fractional CMO, helping values-aligned organizations with a no-nonsense approach. People who have worked with her describe her as professional and affable. She holds a Bachelor of Music from the University of Saskatchewan.

Originally from a small town in Saskatchewan, Irenes early career as a freelance musician gave her a foundation in entrepreneurship and branding. She is passionate about creating community impact and helping and inspiring others through her work. Irene is an avid music lover and often has music playing while she works.

Unique fact: Irenes background as a musician taught her the fundamentals of marketing, as she had to build and promote her own personal brand in a competitive industry.

Personality Overview

Assertive

Friendly But Fast

Values Relationships

They are not against taking risks and can make tough decisions when required.
  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Authentic Branding
Her work sits at the intersection of community impact and authentic brand leadership, helping companies level up without losing their soul.
Customer Retention
She has shared content emphasizing the importance of keeping a current customer base happy to support long-term growth.
Marketing for Growth
As an fCMO, her focus is on translating a company's vision into strategy and then into measurable results for growing businesses.

Media Appearances

Irene has no verified media appearances

Work History

1-2022 - 1-2024
Partner | CMO at CocoUS LLC
4-2021 - 11-2022
Senior Marketing Manager at Harbourfront Centre
2-2021
CEO | fCMO at I.E Consulting
4-2019 - 2-2021
Senior Marketing Manager at FreshBooks
4-2018 - 4-2019
Senior Business Development Manager at FreshBooks

Education

2011 - 2015
Bachelor of Music from University of Saskatchewan

More Information

Social Presence :

Prographics :

Exp : 7 Location : Canada Job Level : Leadership Designation : Partner | CMO at CocoUS LLC
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Insights For Selling To Irene

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irene is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Irene

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Irene move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Irene take some risk or not?

  • If necessary, they will be ready to take risks.

You And Irene

Personality Compatibility


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