Irene K.

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DISC Type : cis

AVP Workers Compensation and Complex Care Services at Homewood Health at Homewood Health

Waterloo, Ontario, Canada

Overview

Irene Keller is the AVP of Workers Compensation and Complex Care Services at Homewood Health. Leveraging a background in product development from Sun Life and a Certification in Occupational Health from the College of Nurses of Ontario, she excels at managing innovative mental health solutions and integrated health products on a national scale.

She is deeply passionate about advancing mental health care, with a particular focus on supporting workers and first responders. Irene actively participates in conferences and discussions aimed at increasing support for trauma-exposed professionals and is enthusiastic about building teams dedicated to this cause.

Irenes unique background includes a certification in Occupational Health, providing a clinical and nursing perspective to her executive leadership role.

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Mental Health Solutions
Drives the identification, selection, and management of innovative mental health products and services for plan members.
Workers' Compensation
Leads strategy for workers' compensation and complex care services, with a focus on improving services and expanding them across Canada.
First Responder Support
Actively engages in events focused on decreasing stigma and increasing mental health care support for first responders and their families.

Media Appearances

Irene has no verified media appearances

Work History

3-2025
AVP Workers Compensation and Complex Care Services at Homewood Health at Homewood Health
4-2024 - 3-2025
Senior Director of Workers Compensation and Insurer Services at Homewood Health
8-2023 - 3-2024
Director of Product Development at Sun Life
8-2022 - 8-2023
Director, Government Affairs at Sun Life
2-2014 - 9-2016
Product Manager, Group Life, Disability and Integrated Health Solutions at Sun Life Financial

Education

2000 - 2003
Bachelor's Degree from McMaster University
Certification in Occupational Health from College of Nurses of Ontario

More Information

Social Presence :

Prographics :

Exp : 16 Location : Waterloo, Ontario, Canada Job Level : Mid-senior Designation : AVP Workers Compensation and Complex Care Services at Homewood Health at Homewood Health
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Insights For Selling To Irene

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irene is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Irene

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Irene move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Irene take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Irene

Personality Compatibility


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