Irma Becerra PhD

Critic
DISC Type : C

President at Marymount University

Washington DC-Baltimore Area, United States

Overview

Irma has no verified overview

Personality Overview

Negotiator

Information Seeker

ROI Driven

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Irma has no verified topics they care about

Media Appearances

Irma has no verified media appearances

Work History

7-2018
President at Marymount University
Board Member at United Educators
3-2024
Board Member at Science Museum of Virginia
7-2021 - 4-2024
Board Member at NAICU - National Association of Independent Colleges & Universities
10-2014 - 7-2018
Provost & Chief Academic Officer at St. Thomas University

Education

1990 - 1994
Ph.D. from Florida International University
1978 - 1982
"Masters of Science" from University of Miami

More Information

Social Presence :

Prographics :

Exp : 11 Location : Washington DC-Baltimore Area, United States Job Level : N/A Designation : President at Marymount University
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Insights For Selling To Irma

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irma is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Irma

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Irma move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Irma take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Irma

Personality Compatibility


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