Isabel Cristina Zuluaga Garcés

Questioner
DISC Type : c

Vicepresidente de Analítica at Tuya S.A

Medellín Metropolitan Area, Colombia

Overview

Isabel Cristina Zuluaga Garcés is the Vice President of Analytics at Tuya S. A. , where she leads the Analytics Center of Excellence. A financial engineer by training, she leverages deep client knowledge and advanced analytics to drive business strategy. She recently began a Masters in Behavioral Studies at Universidad EAFIT.

Describing herself as creative and in love with her profession, Isabel is a passionate leader who believes in leading by example and fostering collaborative teams. She was recently recognized by her own team as a "Líder Referente" (Benchmark Leader), an honor she found deeply moving and special.

She recently returned to university to pursue a Masters in Behavioral Studies, seeking to understand business and data from a new, human-centric perspective.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Behavioral Analytics
Currently pursuing a Master's in Behavioral Studies at Universidad EAFIT to better understand customer behavior and apply it to business strategy and data.
Empathetic Leadership
Values her team's recognition of her as a "Benchmark Leader" and believes that leading by example is a high form of motivation for her team.
Data Science Talent
Actively recruits data scientists who are not just technically skilled but are also collaborative, business-minded, and can transform models into real-world impact.

Media Appearances

Isabel has no verified media appearances

Work History

9-2020
Vicepresidente de Analítica at Tuya S.A
2-2020 - 8-2020
Directora de Analítica Avanzada at Tuya S.A
5-2017 - 1-2020
Jefe de Cuantificacion y Analítica de Riesgos at Tuya S.A
1-2016 - 5-2017
Jefe de Sección Riesgo de Crédito Consumo at Bancolombia
5-2009 - 12-2015
Analista Senior Cuantificación de Riesgo at Bancolombia

Education

7-2025 - 12-2026
Maestria Estudios del Comportamiento from Universidad EAFIT
1-2023 - 6-2023
Liderazgo de Mujeres en Juntas Directivas from CESA

More Information

Social Presence :

Prographics :

Exp : 19 Location : Medellín Metropolitan Area, Colombia Job Level : N/A Designation : Vicepresidente de Analítica at Tuya S.A
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Insights For Selling To Isabel Cristina

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabel Cristina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Isabel Cristina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Isabel Cristina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Isabel Cristina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Isabel Cristina

Personality Compatibility


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