Isabel Sáenz Santa María

Examiner
DISC Type : cs

CRM & Loyalty Manager – Lidl Plus at Lidl Portugal

Lisbon, Lisbon, Portugal

Overview

Isabel Sáenz Santa María is the CRM & Loyalty Manager for Lidl Plus in Portugal, specializing in customer retention, engagement, and data-driven digital marketing. Her experience spans trade marketing, brand strategy, and e-commerce across Spain and Portugal. She holds a Master of Science from Esade.

Based on her professional history and activities, Isabel appears to be a driven individual who is reflective about her career progression. She publicly celebrates her team and acknowledges the importance of mentorship in her journey, indicating a value placed on professional relationships and team culture.

Unique fact: As part of a Bertelsmann challenge, she pitched a seed-investment idea for an e-commerce startup directly to the companys board.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Customer Loyalty
Currently leads the CRM & Loyalty program for Lidl Plus, focusing on enhancing customer retention and personalizing the user experience.
Digital Marketing
Her career progression shows a strong focus on digital, from influencer marketing and brand strategy to her current data-driven CRM role.
E-commerce Strategy
During a graduate program, she conducted European market research and internationalization analysis for various e-commerce business models.

Media Appearances

Isabel has no verified media appearances

Work History

7-2025
CRM & Loyalty Manager – Lidl Plus at Lidl Portugal
7-2023 - 6-2025
Head of Digital Brand Strategy & Content Activation at Lidl Portugal
12-2022 - 6-2023
Influencer Marketing Coordinator (International Program) at Lidl Portugal
6-2016 - 11-2022
Trade Marketing Team leader at Lidl España
10-2013 - 10-2015
Project Manager at Bertelsmann

Education

2012 - 2013
Master of Science (MSc) from Esade
2012 - 2012
Executive Education - Summer Scholarship from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Lisbon, Lisbon, Portugal Job Level : Middle Designation : CRM & Loyalty Manager – Lidl Plus at Lidl Portugal
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Insights For Selling To Isabel

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabel is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Isabel

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Isabel move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Isabel take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Isabel

Personality Compatibility


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