Isabel Sáenz Santa María in

Isabel Sáenz Santa María

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CRM & Loyalty Manager – Lidl Plus at Lidl Portugal
📍 Lisbon, Lisbon, Portugal

Isabel Sáenz Santa María is the CRM & Loyalty Manager for Lidl Plus in Portugal, specializing in customer retention, engagement, and data-driven digital marketing. Her experience spans trade marketing, brand strategy, and e-commerce across Spain and Portugal. She holds a Master of Science from Esade.

Based on her professional history and activities, Isabel appears to be a driven individual who is reflective about her career progression. She publicly celebrates her team and acknowledges the importance of mentorship in her journey, indicating a value placed on professional relationships and team culture.

Unique fact: As part of a Bertelsmann challenge, she pitched a seed-investment idea for an e-commerce startup directly to the companys board.

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Experience
11 Years
Current Role
CRM & Loyalty Manager – Lidl Plus
Job Level
Middle
Location
Lisbon, Lisbon, Portugal
Personality Overview

How Isabel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Isabel cares about

Customer Loyalty
Currently leads the CRM & Loyalty program for Lidl Plus, focusing on enhancing customer retention and personalizing the user experience.
Digital Marketing
Her career progression shows a strong focus on digital, from influencer marketing and brand strategy to her current data-driven CRM role.
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Career

Work history

7-2025
CRM & Loyalty Manager – Lidl Plus
Lidl Portugal
7-2023 - 6-2025
Head of Digital Brand Strategy & Content Activation
Lidl Portugal
12-2022 - 6-2023
Influencer Marketing Coordinator (International Program)
Lidl Portugal
6-2016 - 11-2022
Trade Marketing Team leader
Lidl España
10-2013 - 10-2015
Project Manager
Bertelsmann
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2013
Master of Science (MSc)
Esade
2012 - 2012
Executive Education - Summer Scholarship
Columbia Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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