Isabella Marulanda

Commander
DISC Type : D

Programmatic Analyst at Publicis Global Delivery (PGD)

Madrid, Community of Madrid, Spain

Overview

Isabella is a digital marketing professional with over four years of experience at major agency groups like Publicis, Omnicom, and IPG Mediabrands. She specializes in programmatic and paid media, managing campaigns for global brands such as Johnson & Johnson and Meta, and is currently completing her Masters in Marketing Management.

She demonstrates a strong commitment to professional development, currently pursuing an advanced marketing degree in Madrid to supplement her extensive agency experience. This focus on continuous learning highlights her proactive and strategic mindset.

Unique Fact: Isabella has hands-on experience driving strategy across a wide range of top advertising platforms, including DV360, Google Ads, Meta, and Amazon Ads.

Personality Overview

Decisive

Candid & Clear

Impact-Driven

They like to act fast and expect others to do the same.  They respond well to strong and respectful communication. More than the product, they care about the effectiveness of the product.

Topics They Care About

Programmatic Advertising
Her role as a Programmatic Analyst at Publicis and expertise in platforms like DV360 highlight her deep knowledge in automated ad buying and campaign optimization.
Global Brand Strategy
Has a strong background working with major global clients such as Johnson & Johnson, Kimberly Clark, and Meta on regional and international campaigns.
Performance Marketing
Focuses on a data-driven approach, with significant experience in campaign optimization and performance analysis to achieve key business objectives.

Media Appearances

Isabella has no verified media appearances

Work History

4-2024
Programmatic Analyst at Publicis Global Delivery (PGD)
1-2024 - 5-2024
Ad Operations Specialist at Above Zero
1-2023 - 6-2023
Especialista digital at OMD Colombia
3-2022 - 2-2023
Trafficker at Mediabrands Colombia
1-2021 - 7-2021
Practicante universitaria at Universal McCann

Education

2016 - 2021
MIP from Universidad Icesi
2003 - 2016
Bachillerato from Jefferson State Community College

More Information

Social Presence :

Prographics :

Exp : 3 Location : Madrid, Community of Madrid, Spain Job Level : Junior Designation : Programmatic Analyst at Publicis Global Delivery (PGD)
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Insights For Selling To Isabella

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabella is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Isabella

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Isabella move?

  • They can take decisions very fast if you manage to convince them.
  • Can Isabella take some risk or not?

  • The risks don’t matter much to them.

You And Isabella

Personality Compatibility


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