Israel Serna

Captain
DISC Type : DS

Marketing Branding Consultant at Adelante Partners Inc.

Los Angeles Metropolitan Area, United States

Overview

Israel has no verified overview

Personality Overview

Planner & Achiever

Output-Driven

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Israel has no verified topics they care about

Media Appearances

Israel has no verified media appearances

Work History

6-2022
Marketing Branding Consultant at Adelante Partners Inc.
7-2020
Senior Partner Marketing Manager, NAMER & Mexico at Autodesk
7-2020 - 12-2023
Speaker and Trainer, Grow with Google at Google
1-2019 - 7-2020
Partner Marketing Director at Annex Cloud
6-2012
Co-Curator & Brand + Digital Marketing Advisor at Lee Stanton Antiques

Education

2003 - 2006
B.A. from California State University, Long Beach
1999 - 2001
A.A. from Fullerton College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Marketing Branding Consultant at Adelante Partners Inc.
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Insights For Selling To Israel

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Israel is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Israel

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Israel move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Israel take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Israel

Personality Compatibility


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