Ivan Hernandez-Vila

Sharpshooter
DISC Type : DC

Head of SEO at deVere Group

Zebbug-Gozo, Malta

Overview

Ivan is the Head of SEO at deVere Group, bringing over 20 years of experience in programming, digital marketing, and data science. He specializes in AI-driven workflows for business growth, with a focus on FinTech, iGaming, and Crypto. He holds a Bachelors degree from Universidad Simón Bolívar.

He is a proud Gen Xer who believes strongly in the value of experience in the workplace, noting that the most productive years of his career have come later in life.

Unique fact: Ivan is a mathematician and a multi-language developer proficient in R, Python, PHP, SQL, JS, and Matlab alongside his SEO expertise.

Personality Overview

Precise But Practical

ROI Driven

Fast But Analytical

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

AI in Search
He frequently posts about the impact of AI systems like ChatGPT and Gemini on search, emphasizing the need for content to be understood by machines, not just indexed.
Agentic AI & RAG
Lists "Agentic AI & RAG Specialist" in his professional headline, indicating a deep interest in advanced, autonomous AI systems and retrieval-augmented generation for improving model accuracy.
Data-Driven Marketing
His career focuses on applying data science (R/Python) to SEO and marketing, driving data insights for strategic decisions and performance analysis.

Media Appearances

Ivan has no verified media appearances

Work History

11-2021
Head of SEO at deVere Group
12-2020 - 11-2021
Search Engine Optimization Manager at Blue Window Ltd
7-2020 - 12-2020
Search Engine Optimization Manager / Data Scientist at USA CBD Expo
7-2017 - 7-2020
SEO Specialist / Data & Analytics at Freelance
9-2019 - 2-2020
Search Engine Optimization Manager at Health Metrica

Education

1986 - 1991
Bachelor's degree from Universidad Simón Bolívar
1998 - 2003
Lic from Universidad Rafael Belloso Chacín

More Information

Social Presence :

Prographics :

Exp : 8 Location : Zebbug-Gozo, Malta Job Level : Mid-senior Designation : Head of SEO at deVere Group
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Insights For Selling To Ivan

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ivan

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ivan move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ivan take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ivan

Personality Compatibility


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