Ivan Hernandez-Vila in

Ivan Hernandez-Vila

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Head of SEO at deVere Group
📍 Zebbug-Gozo, Malta

Ivan is the Head of SEO at deVere Group, bringing over 20 years of experience in programming, digital marketing, and data science. He specializes in AI-driven workflows for business growth, with a focus on FinTech, iGaming, and Crypto. He holds a Bachelors degree from Universidad Simón Bolívar.

He is a proud Gen Xer who believes strongly in the value of experience in the workplace, noting that the most productive years of his career have come later in life.

Unique fact: Ivan is a mathematician and a multi-language developer proficient in R, Python, PHP, SQL, JS, and Matlab alongside his SEO expertise.

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Experience
8 Years
Current Role
Head of SEO
Job Level
Mid-senior
Location
Zebbug-Gozo, Malta
Personality Overview

How Ivan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ivan cares about

AI in Search
He frequently posts about the impact of AI systems like ChatGPT and Gemini on search, emphasizing the need for content to be understood by machines, not just indexed.
Agentic AI & RAG
Lists "Agentic AI & RAG Specialist" in his professional headline, indicating a deep interest in advanced, autonomous AI systems and retrieval-augmented generation for improving model accuracy.
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Career

Work history

11-2021
Head of SEO
deVere Group
12-2020 - 11-2021
Search Engine Optimization Manager
Blue Window Ltd
7-2020 - 12-2020
Search Engine Optimization Manager / Data Scientist
USA CBD Expo
7-2017 - 7-2020
SEO Specialist / Data & Analytics
Freelance
9-2019 - 2-2020
Search Engine Optimization Manager
Health Metrica
In the press

Media appearances

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Education
1986 - 1991
Bachelor's degree
Universidad Simón Bolívar
1998 - 2003
Lic
Universidad Rafael Belloso Chacín
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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