Ivi Kubica, MBA

Commander
DISC Type : D

Account Based Marketing Manager at Instructure

San Diego, California, United States

Overview

Ivi Kubica is an account-based and growth marketing leader specializing in enterprise and K-12 GTM strategy for EdTech and SaaS. Educated at UC Berkeley and holding an MBA from Golden Gate University, she excels at aligning marketing and sales teams for long buying cycles. People who have worked with her describe her as innovative, strategic, and ethical.

Her personal interests center on environmentalism and sustainability, demonstrated by her posts about conservation and her Climate Reality Leadership Corp certification. She also reflects on personal growth and mindset, believing there is no failure, only progress, which aligns with her experience at the Co-Active Training Institute.

Unique fact: Ivi is a certified Climate Reality Leader, formally trained in climate science and communication.

Personality Overview

Strong-Willed

Decisive

Very Quick

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

Account-Based Marketing
Her core professional expertise, focusing on turning ABM from a campaign into a scalable operating model for enterprise sales.
K-12 Go-to-Market
She has deep experience building GTM models tailored to the unique, trust-driven buying cycles within the K-12 education sector.
Environmental Causes
Holds a "Climate Reality Leadership Corp" certification and shares content about conservation, indicating a strong personal commitment to environmental issues.

Media Appearances

Ivi has no verified media appearances

Work History

11-2024
Account Based Marketing Manager at Instructure
4-2024 - 11-2024
Demand Generation Manager at Co-Active Training Institute
12-2019 - 3-2024
Growth Marketing Manager at AVID Center
10-2013 - 12-2019
Growth Marketing Consultant | Education, SaaS, Technology at Ivi Kubica Consulting
7-2011 - 9-2013
Senior Demand Generation Manager at Vendavo

Education

Bachelor of Science (B.S.) from University of California, Berkeley
MBA from Golden Gate University

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Diego, California, United States Job Level : Middle Designation : Account Based Marketing Manager at Instructure
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Insights For Selling To Ivi

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivi is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ivi

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ivi move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ivi take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ivi

Personality Compatibility


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