Ivona Wolff

Commander
DISC Type : D

Director Strategic Sales EMEA at Autodesk

London Area, United Kingdom

Overview

Ivona Wolff is a strategic EMEA sales leader with over 17 years of experience at Autodesk, AWS, and American Express. She excels at building high-performing, resilient sales teams and driving B2B growth through strategic partnerships and deep customer discovery. She holds an MSc from The London School of Economics and Political Science.

People who have worked with Ivona describe her as highly strategic, action-oriented, creative, and possessing a "get-it-done" mentality. Her leadership is rooted in fostering accountability, determination, and a high level of ownership within her teams.

Unique fact: When hiring, she prioritizes curiosity and resilience over specific degrees, believing the ability to self-learn and overcome obstacles is most important.

Personality Overview

Very Quick

Decisive

Strong-Willed

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Strategic Partnerships
Her recent focus is on collaborating with key partners like Aplicit and Cadac to help customers solve complex challenges and drive digital transformation.
AI in Sales
She has recently spoken about navigating the pivot to AI-driven customer conversations, overcoming barriers to adoption, and managing generative AI risks in a sales environment.
Talent Development
She is passionate about hiring for innate curiosity and resilience, and is a proponent of building teams with complementary skills to foster growth and learning.

Media Appearances

Ivona Wolff – Autodesk – The Org. Featured in The Org

See Now

AU Leadership Panel – EMEA (Autodesk University 2020). Featured in Autodesk University

See Now

Work History

2-2026
Director Strategic Sales EMEA at Autodesk
1-2025 - 2-2026
Director Greenfield Sales EMEA at Autodesk
2-2023 - 1-2025
Head of Enterprise New Customer Acquisition UKI at Amazon Web Services (AWS)
9-2020 - 2-2023
Head of Startup Customer Acquisition EMEA at Amazon Web Services (AWS)
5-2018 - 9-2020
Director - Client Management (Hospitality, Leisure and Travel) at American Express

Education

2006 - 2007
MSc from The London School of Economics and Political Science (LSE)
2005 - 2006
MA from Kingston University

More Information

Social Presence :

Prographics :

Exp : 19 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Director Strategic Sales EMEA at Autodesk
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Insights For Selling To Ivona

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivona is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ivona

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ivona move?

  • If convinced, they can reach decisions quite fast.
  • Can Ivona take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ivona

Personality Compatibility


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