Ivy Lu in

Ivy Lu

Energizer · DISC type I
Head of Brand Portfolio Strategy at CoreWeave
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
12 Years
Current Role
Head of Brand Portfolio Strategy
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

How Ivy shows up

Enthusiastic
Believer
Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Priorities

Topics Ivy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

11-2025
Head of Brand Portfolio Strategy
CoreWeave
10-2024 - 11-2025
Principal Brand Strategist
Amazon Web Services (AWS)
6-2022 - 10-2024
Senior Brand Strategist
Amazon Web Services (AWS)
4-2021 - 6-2022
Brand & Marketing Lead, WWFE
Amazon Web Services (AWS)
1-2019 - 12-2020
Director, Brand Consulting (Kantar)
WPP
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2012 - 2014
Master of Science - MS
New York University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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