J.R. Berninzoni

Inquirer
DISC Type : cd

Vice President of Sales at Williams & Fudge

Fort Mill, South Carolina, United States

Overview

J. R. is a dedicated sales leader with over two decades of experience in customer relationship management and project management. As Vice President of Sales at Williams & Fudge, he focuses on exceeding client expectations and team building. He holds a BS from the University of Colorado Boulder and an MS from the University of Denver.

Colleagues consistently describe him as a "star, " "attentive, " and "responsible, " highlighting his high level of intelligence and can-do attitude.

Personality Overview

Judgemental

Demanding

Upfront

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Exceeding Client Expectations
His personal philosophy is built around the idea that not exceeding client expectations is a failure, a mindset he has maintained for over 21 years.
Higher Education Collaboration
He is actively involved in workshops and conferences for higher education fiscal officers, focusing on collaboration, innovation, and trends in student debt.
End-to-End Sales
His experience covers the full sales cycle, including lead qualification, contract negotiation, and ensuring long-term customer success and satisfaction.

Media Appearances

Williams & Fudge, Inc. Names J.R. Berninzoni Vice President of Sales. Featured in York County Regional Chamber of Commerce

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Williams & Fudge, Inc. Names J.R. Berninzoni Vice President of Sales. Featured in Williams & Fudge, Inc. Blog

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Work History

11-2021
Vice President of Sales at Williams & Fudge
8-2007 - 11-2021
Associate Vice President of Sales at Williams & Fudge
11-2006 - 8-2007
Deputy Delivery Project Executive at IBM/Global Services
5-1998 - 11-2005
Project Manager at IBM

Education

1995 - 1999
BS from University of Colorado Boulder
2003 - 2005
Master of Science - MS from University of Denver

More Information

Social Presence :

Prographics :

Exp : 26 Location : Fort Mill, South Carolina, United States Job Level : Senior Designation : Vice President of Sales at Williams & Fudge
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Insights For Selling To J.R.

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with J.R. is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from J.R.

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will J.R. move?

  • Their decision making speed is somewhere in the middle.
  • Can J.R. take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And J.R.

Personality Compatibility


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