Jörg Harjes

Observer
DISC Type : ci

Vice President Marketing IAM at HELLA

Lippstadt, North Rhine-Westphalia, Germany

Overview

Jörg Harjes is a long-standing marketing executive at HELLA, currently serving as Vice President Marketing for the Independent Aftermarket (IAM). His career has been dedicated to the automotive aftermarket, with extensive experience in global marketing strategy and brand management. He studied International and Strategic Marketing at the Verwaltungs- und Wirtschaftsakademie Bochum.

He has a strong focus on enhancing the customer experience through innovative digital tools and support systems for workshops and wholesalers. He frequently speaks on making repair processes more efficient and champions team collaboration, encouraging applications to join his "super team. "

Interesting fact: In 2025, Jörg led a project to launch a new, AI-driven audio branding system to create a unique and recognizable sound for the HELLA brand.

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Audio Branding
He recently led the development and launch of a new audio brand strategy, including an AI assistant, to create a holistic and modern brand experience for HELLA.
Automotive Aftermarket
His entire career at HELLA has been focused on the Independent Aftermarket, showing deep expertise in the needs of workshops, wholesalers, and their customers.
Digital Marketing
He has driven initiatives like new online parts catalogs and digital support platforms, emphasizing the need for modern, efficient tools for partners.

Media Appearances

Jörg has no verified media appearances

Work History

7-2023
Vice President Marketing IAM at HELLA
7-2023
Vice President Marketing IAM at HELLA
4-2008 - 9-2023
Director Global Marketing IAM at HELLA

Education

Jörg has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Lippstadt, North Rhine-Westphalia, Germany Job Level : Senior Designation : Vice President Marketing IAM at HELLA
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Insights For Selling To Jörg

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jörg is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Jörg

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jörg move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Jörg take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Jörg

Personality Compatibility


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