Jörg Harjes is a long-standing marketing executive at HELLA, currently serving as Vice President Marketing for the Independent Aftermarket (IAM). His career has been dedicated to the automotive aftermarket, with extensive experience in global marketing strategy and brand management. He studied International and Strategic Marketing at the Verwaltungs- und Wirtschaftsakademie Bochum.
He has a strong focus on enhancing the customer experience through innovative digital tools and support systems for workshops and wholesalers. He frequently speaks on making repair processes more efficient and champions team collaboration, encouraging applications to join his "super team. "
Interesting fact: In 2025, Jörg led a project to launch a new, AI-driven audio branding system to create a unique and recognizable sound for the HELLA brand.
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Jörg has no verified education history
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