Jörg Harjes in

Jörg Harjes

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Vice President Marketing IAM at HELLA
📍 Lippstadt, North Rhine-Westphalia, Germany

Jörg Harjes is a long-standing marketing executive at HELLA, currently serving as Vice President Marketing for the Independent Aftermarket (IAM). His career has been dedicated to the automotive aftermarket, with extensive experience in global marketing strategy and brand management. He studied International and Strategic Marketing at the Verwaltungs- und Wirtschaftsakademie Bochum.

He has a strong focus on enhancing the customer experience through innovative digital tools and support systems for workshops and wholesalers. He frequently speaks on making repair processes more efficient and champions team collaboration, encouraging applications to join his "super team. "

Interesting fact: In 2025, Jörg led a project to launch a new, AI-driven audio branding system to create a unique and recognizable sound for the HELLA brand.

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Experience
17 Years
Current Role
Vice President Marketing IAM
Job Level
Senior
Location
Lippstadt, North Rhine-Westphalia, Germany
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Priorities

Topics Jörg cares about

Audio Branding
He recently led the development and launch of a new audio brand strategy, including an AI assistant, to create a holistic and modern brand experience for HELLA.
Automotive Aftermarket
His entire career at HELLA has been focused on the Independent Aftermarket, showing deep expertise in the needs of workshops, wholesalers, and their customers.
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Career

Work history

7-2023
Vice President Marketing IAM
HELLA
7-2023
Vice President Marketing IAM
HELLA
4-2008 - 9-2023
Director Global Marketing IAM
HELLA
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Education

Jörg has no verified education history

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Behavioral profile

DISC profile (public)

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