Jürgen Nowicki

Critic
DISC Type : C

Advisor at Self-employed

Greater Munich Metropolitan Area, Germany

Overview

Jürgen Nowicki is an engineering executive with over 30 years of experience, primarily at Linde, where he rose to become CEO of Linde Engineering. He is transitioning to become the Chairman of the Board at ITM Power in January 2026, focusing on the green hydrogen sector. He holds a Dipl. Ing. from Karlsruhe Institute of Technology.

He is passionate about driving the global energy transition and industrial decarbonization through technological innovation. His recent focus includes the application of Generative AI and automation to enhance efficiency and sustainability in the process industries, viewing it as a key opportunity for the sector.

After a distinguished 30-year career at Linde, he is now channeling his expertise into scaling up green hydrogen technology as the incoming Chairman of ITM Power.

Personality Overview

Negotiator

Critic

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Green Hydrogen
His upcoming role as Chairman of the Board for ITM Power, a PEM electrolyzer manufacturer, underscores his commitment to scaling green hydrogen as a key energy source.
Industrial Decarbonization
Championed the award-winning STARBRIDGE™ eFurnace technology, a major advancement in electrifying and reducing emissions from chemical production processes.
AI in Industry
Led a partnership between Linde Engineering and TCG Digital to implement AI-powered automation, aiming for autonomous and optimized industrial operations.

Media Appearances

Jürgen has no verified media appearances

Work History

6-2025
Advisor at Self-employed
4-2020 - 5-2025
CEO at Linde Engineering
8-2019 - 3-2020
Senior Vice President & CFO at Linde Engineering
5-2011 - 7-2019
Managing Director & CFO at Linde Engineering
11-2019 - 12-2024
Non Executive Director at ITM Power

Education

Dipl. Ing. from Karlsruhe Institute of Technology (KIT)

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Munich Metropolitan Area, Germany Job Level : N/A Designation : Advisor at Self-employed
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Insights For Selling To Jürgen

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jürgen is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jürgen

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jürgen move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jürgen take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jürgen

Personality Compatibility


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