Jaci Twidwell

Commander
DISC Type : D

Founder at Twidwell & Co.

Kansas City Metropolitan Area, United States

Overview

Jaci is a marketing executive with over 20 years of experience turning storytelling into business growth and brand awareness. As Director of Marketing at Retail Success, a Kansas City-based fintech company, she leads marketing and communications. People who have worked with Jaci describe her as a "whip smart, " "energetic, " and "motivated" leader with sound judgment.

Born and raised in South Dakota, Jaci now lives in the Kansas City area. She is a wife to Jonathan and a mother to two daughters, embracing her family roles and sharing in community events. Outside of her professional life, she values building connections and creating a fun, supportive environment for those around her.

She once led a celebrity-infused press event for Hallmarks Shoebox brand that garnered more than 431 million impressions.

Personality Overview

Strong-Willed

Candid & Clear

Impact-Driven

They like to be in a position where they can control the conversation and terms.  They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.

Topics They Care About

Brand Storytelling
Has built a 20+ year career on a passion for storytelling that fuels business growth, brand awareness, and customer engagement.
Fintech Marketing
As Director of Marketing for Retail Success, she crafts strategies for a fintech company focused on elevating the buyer experience and modern commerce.
Team Culture
Frequently celebrates her marketing team's camaraderie, from Halloween costume contests to pickleball outings, highlighting a positive work environment.

Media Appearances

Jaci has no verified media appearances

Work History

11-2023
Founder at Twidwell & Co.
4-2021
Director of Marketing at Retail Success Co
12-2018 - 3-2021
Full-time parenting at Career Break
8-2016 - 11-2018
Public Relations and Social Media Director at Hallmark Cards
8-2015 - 8-2016
Strategic Public Relations Manager at Hallmark Cards

Education

2000 - 2004
BA from Creighton University
1996 - 2000
High School Diploma from Huron High School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Kansas City Metropolitan Area, United States Job Level : Leadership Designation : Founder at Twidwell & Co.
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Insights For Selling To Jaci

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jaci is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jaci

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jaci move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jaci take some risk or not?

  • The risks don’t matter much to them.

You And Jaci

Personality Compatibility


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