Jackie Braun

Wildcard
DISC Type : sci

Managing Director, Marketing at Blue Cross Blue Shield Association

Philadelphia, Pennsylvania, United States

Overview

Jackie has no verified overview

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Jackie has no verified topics they care about

Media Appearances

Jackie has no verified media appearances

Work History

11-2023
Managing Director, Marketing at Blue Cross Blue Shield Association
1-2019 - 11-2023
Managing Director, Media Planning at Blue Cross Blue Shield Association
6-2018 - 1-2019
Digital Channel Marketing Strategy Lead - US at BMO Harris Bank
9-2016 - 6-2018
VP, Director - Consumer Marketing at Mastercard
10-2015 - 9-2016
VP, Director - Consumer & Digital Marketing (Acting) at Mastercard

Education

1-2021 - 5-2023
Master of Science - MS from Walter Cronkite School of Journalism and Mass Communication at Arizona State University
BA from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 17 Location : Philadelphia, Pennsylvania, United States Job Level : Mid-senior Designation : Managing Director, Marketing at Blue Cross Blue Shield Association
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Insights For Selling To Jackie

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jackie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jackie

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Jackie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jackie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jackie

Personality Compatibility


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