With over 25 years in customer services, Jackie Welsh is the Head of Customer Services at Affinity Water. She is passionate about enhancing the customer experience, creating inclusive services for all, and empowering her teams. She focuses on using data and customer insights to drive meaningful change and deliver results.
Jackie is a multi-award-winning leader, recognized with a Silver Award at the UK Complaint Handling Awards for Customer Insight Strategy and a European award for Best Customer Insight Initiative.