Jaime Barros

Judge
DISC Type : Dc

Head of Financial Services Industry at Adobe

São Paulo, São Paulo, Brazil

Overview

Jaime is an experienced Chief Revenue Officer with over 32 years in the IT industry, currently leading the Financial Services Industry division at Adobe. With a background at SAP, he specializes in C-level sales, team leadership, and driving revenue growth. He holds an MBA and a Bachelors in Engineering.

Outside of his executive role, Jaime is committed to community engagement. His certification as a "Voluntário 100por100" indicates a passion for volunteer work and giving back to the community, showing a dedication to causes beyond his professional sphere.

Unique fact: While at SAP, Jaime was named the Latin America Second Line Sales Manager of the Year in 2021.

Personality Overview

Features Driven

Demanding

Objective Thinker

They like to be in a position where they can control the conversation and terms.  They respond better to strong and respectful interactions. They are very proud of what they do.

Topics They Care About

Financial Services Tech
As Adobe's Head of Financial Services Industry, he is deeply involved in the digital transformation of the financial sector, highlighted by his posts about events like FEBRABAN TECH.
AI in Business
Identifies as a "Technology and AI Enthusiast" and has recommended books on leveraging AI to build and scale world-class products efficiently.
Digital Transformation
His career at SAP focused on supporting the largest customers in Latin America through their digital transformation journeys, a key theme in his professional experience.

Media Appearances

Jaime has no verified media appearances

Work History

6-2025
Head of Financial Services Industry at Adobe
1-2022 - 5-2024
Head for Global Strategic Accounts Latin America & Caribbean at SAP
2-2018 - 1-2022
Senior Vice President Strategic Accounts at SAP
1-2017 - 2-2018
Head of Global Strategic Accounts at SAP
1-2016 - 12-2016
Global Account Director - Energy and Natural Resources at SAP

Education

1998 - 2000
MBA from Ibmec
1-1991 - 12-1996
Engineer's degree from UERJ

More Information

Social Presence :

Prographics :

Exp : N/A Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Financial Services Industry at Adobe
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Insights For Selling To Jaime

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jaime is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jaime

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Jaime move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jaime take some risk or not?

  • The risks don’t matter much to them.

You And Jaime

Personality Compatibility


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