Jaimie Cantwell

Examiner
DISC Type : cs

Head of Brand & Marketing at Currys plc

Ireland

Overview

Jaimie Cantwell is the Head of Brand & Marketing for Currys Ireland, where she leads the brands strategy and campaigns. With a history of progression within the company from category management, she is described by colleagues as poised, focused, and optimistic. She holds an MSc in International Management from the University of Limerick.

Jaimie demonstrates a strong commitment to corporate social responsibility and community initiatives. She is a passionate advocate for Currys partnership with My Canine Companion, an organization that provides service dogs to children with autism, and has been actively involved in fundraising and awareness campaigns for the charity.

She is leading a fundraising partnership with My Canine Companion, aiming to smash a target of raising €500k over two years.

Personality Overview

Overcautious

Status Quo Seeker

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Topics They Care About

Brand Strategy
Leads the development and launch of Currys Ireland's new brand platform, "For the Tech You Love", to better connect with customers.
Corporate Responsibility
Passionate about the company's partnership with My Canine Companion, highlighting her commitment to making a positive community impact through fundraising and awareness.
Customer Accessibility
Is a vocal supporter of initiatives like "Quiet Hour" in stores and partnerships with platforms like WelcoMe to improve the shopping experience for all customers.

Media Appearances

Jaimie has no verified media appearances

Work History

2-2024
Head of Brand & Marketing at Currys plc
5-2020 - 3-2024
Head Of Commercial at Currys plc
11-2018 - 5-2020
Category Manager - Consumer Electronics & Domestic Appliances at Dixons Carphone
2-2016 - 10-2018
Category Manager - Domestic Appliances at Dixons Carphone
8-2015 - 2-2016
Assistant Category Manager - Computing at Dixons Carphone

Education

2010 - 2011
MSc International Management & Global Business from University of Limerick
2006 - 2010
B.Comm International with German from University of Galway

More Information

Social Presence :

Prographics :

Exp : 14 Location : Ireland Job Level : Mid-senior Designation : Head of Brand & Marketing at Currys plc
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Insights For Selling To Jaimie

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jaimie is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Jaimie

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Jaimie move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Jaimie take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Jaimie

Personality Compatibility


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