Jairo Laser Procianoy

Questioner
DISC Type : c

Board Member at Expresso São Miguel

Porto Alegre, Rio Grande do Sul, Brazil

Overview

Jairo Laser Procianoy is a distinguished board member for companies like Quatá Alimentos and Expresso São Miguel, and a Professor of Corporate Governance at Fundação Dom Cabral. With a PhD from the University of São Paulo and a background in engineering, colleagues describe him as "rigorous" and "concise. "

He maintains strong ties to academia, having been a tenured professor for over 35 years at the Federal University of Rio Grande do Sul. His public commentary suggests a keen interest in the direction of the Brazilian economy and its intersection with financial policy.

Unique fact: Despite a long and prominent career in finance and corporate governance, he began his academic journey with a degree in Engineering.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Corporate Governance
A core focus of his career, evidenced by his professorship at Fundação Dom Cabral, numerous publications, and extensive experience serving on multiple corporate boards.
Succession Planning
Oversees governance and succession as a central part of his board responsibilities, particularly at Expresso São Miguel.
Family Businesses
His teaching portfolio includes specialized courses on the governance of family-owned enterprises, a specific area of his expertise.

Media Appearances

Jairo has no verified media appearances

Work History

7-2021
Board Member at Expresso São Miguel
2-2020
Conselheiro de Administração at Quatá Alimentos
11-2018
Advisory Board Member at Sabemi
8-2006
Professor at Fundação Dom Cabral
Principal at Estrutura

Education

1991 - 1994
Ph.D. from USP - Universidade de São Paulo
1981 - 2005
MSc from Federal University of Rio Grande do Sul

More Information

Social Presence :

Prographics :

Exp : 19 Location : Porto Alegre, Rio Grande do Sul, Brazil Job Level : Mid-senior Designation : Board Member at Expresso São Miguel
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Insights For Selling To Jairo Laser

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jairo Laser is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jairo Laser

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jairo Laser move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jairo Laser take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jairo Laser

Personality Compatibility


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