Sudha Mani in

Sudha Mani

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Co Editor at Industrial Marketing Management (IMM)
📍 Melbourne, Victoria, Australia

Dr. Sudha Mani is an Associate Professor of Marketing at Monash University and Co-Editor for Industrial Marketing Management. An alumna of The University of Western Ontario, her award-winning research focuses on franchise governance, sales management, and B2B marketing, applying advanced econometric methods to big data.

Sudha is passionate about mentorship, diversity, and inclusion in academia. This commitment is highlighted by her Vice-Chancellors award for contributions to the Master of Indigenous Business Leadership program. She actively encourages and develops the next generation of academic researchers in her field.

Her research on franchising contributed to the Australian Parliamentary Inquiry Committees report on the Franchising Code of Conduct.

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Experience
13 Years
Current Role
Co Editor
Location
Melbourne, Victoria, Australia
Personality Overview

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Priorities

Topics Sudha cares about

Franchise Governance
Her core research expertise is in franchisor-franchisee relations, and her work has influenced government policy in Australia.
B2B Research
As Co-Editor for Industrial Marketing Management, she is actively working to build a vibrant community for B2B researchers and practitioners.
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Career

Work history

1-2026
Co Editor
Industrial Marketing Management (IMM)
1-2025
Editorial Review Board Member
Journal of the Academy of Marketing Science
7-2023
Associate Professor
Monash University
1-2022 - 1-2025
Phd Program Director - Marketing
Monash University
5-2017 - 6-2023
Senior Lecturer of Marketing
Monash University
In the press

Media appearances

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Education
2002 - 2007
Doctor of Philosophy (Ph.D.)
The University of Western Ontario - Richard Ivey School of Business
1996 - 1998
MBE
Delhi University
Social presence
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Behavioral profile

DISC profile (public)

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