Jake Bourrie

Observer
DISC Type : ic

Vice President, Business Operations at Sarnia Sting

Sarnia, Ontario, Canada

Overview

Jake Bourrie is the Vice President of Business Operations for the Sarnia Sting Hockey Club. He recently led his team to win the OHLs Franchise Development Award for increasing attendance by 19% in a single season. His career includes progressive marketing and operational roles, including a previous position at MLSE.

Outside of his executive duties, Jake is deeply committed to community-focused initiatives. He is passionate about using the teams platform to support local youth, actively promoting charitable events like a jersey design contest that raises funds to combat child hunger. He emphasizes creating memorable, hands-on experiences for fans and the community.

His teams business operations were recognized as best in the league, winning the OHL Franchise Development Award for the 2023-24 season.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Fan Experience
He is currently involved in a $1. 7 million arena renovation project focused on improving concessions and restaurant facilities to enhance the game day experience for attendees.
Community Engagement
Actively promotes initiatives like a youth jersey design contest where proceeds support children's charities, stating that supporting youth in the community is a key objective.
Business Growth
Under his leadership, the Sarnia Sting achieved a 19% increase in attendance and won the OHL's Franchise Development Award for the 2023-24 season.

Media Appearances

Jake has no verified media appearances

Work History

7-2023
Vice President, Business Operations at Sarnia Sting
9-2019 - 7-2023
Director, Marketing & Corporate Partnerships at Sarnia Sting
7-2017 - 9-2019
Manager, Marketing & Digital Media at Sarnia Sting
1-2015 - 7-2015
Account Executive at MLSE (Maple Leaf Sports & Entertainment)
6-2014 - 12-2014
Marketing Intern at London Knights

Education

2013 - 2015
Bachelor of Business Administration (BBA) from Nipissing University
2012 - 2013
Post Graduate Advanced Diploma from Fanshawe College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Sarnia, Ontario, Canada Job Level : Senior Designation : Vice President, Business Operations at Sarnia Sting
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Insights For Selling To Jake

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jake is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jake

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jake move?

  • They like to analyze well and then make their decisions.
  • Can Jake take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jake

Personality Compatibility


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