James Biggs in

James Biggs

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Senior Director, Ad Products & Monetization at Upwork
📍 Phoenix, Arizona, United States

James is a growth-driven product leader specializing in ads and monetization for online marketplaces. As Senior Director at Upwork, he leads the fastest-growing revenue stream. His experience includes product quality and monetization roles at Snap Inc. and co-founding a startup. He holds a BS from George Mason University.

He is a co-founder of Rize, a professional networking community centered on shared values and real-world interactions. He is also an Eagle Scout and has taken courses in wine appreciation, suggesting a diverse range of personal interests outside of his core professional focus.

Unique fact: He developed a mobile product that used AI-driven matching algorithms and personality analysis to create tailored professional connections.

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Experience
21 Years
Current Role
Senior Director, Ad Products & Monetization
Job Level
Senior
Location
Phoenix, Arizona, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics James cares about

Marketplace Monetization
He leads the ads and monetization team at Upwork, focusing on enhancing marketplace quality, efficiency, and take rate, driving significant year-over-year growth.
Ad Product Strategy
His career at both Upwork and Snap Inc. has centered on building and managing ad products and monetization interfaces for advertisers.
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Career

Work history

7-2023
Senior Director, Ad Products & Monetization
Upwork
3-2021 - 7-2023
Director of Product, Ad Products & Monetization
Upwork
12-2018 - 11-2020
Co-Founder, CEO
Rize
8-2018 - 12-2018
Sr. Manager, Product Quality
Snap Inc.
6-2017 - 7-2018
Group Product Manager, Monetization
Snap Inc.
In the press

Media appearances

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Education
Bachelor of Science - BS
George Mason University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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