James Biggs

Trailblazer
DISC Type : DI

Senior Director, Ad Products & Monetization at Upwork

Phoenix, Arizona, United States

Overview

James is a growth-driven product leader specializing in ads and monetization for online marketplaces. As Senior Director at Upwork, he leads the fastest-growing revenue stream. His experience includes product quality and monetization roles at Snap Inc. and co-founding a startup. He holds a BS from George Mason University.

He is a co-founder of Rize, a professional networking community centered on shared values and real-world interactions. He is also an Eagle Scout and has taken courses in wine appreciation, suggesting a diverse range of personal interests outside of his core professional focus.

Unique fact: He developed a mobile product that used AI-driven matching algorithms and personality analysis to create tailored professional connections.

Personality Overview

Charismatic

Achievement-Oriented

Friendly But Fast

They are charming and can persuade others to support their decisions.  If they come to believe in your value proposition, they will be your champion. A combination of speed and relationship gets the best response from them.

Topics They Care About

Marketplace Monetization
He leads the ads and monetization team at Upwork, focusing on enhancing marketplace quality, efficiency, and take rate, driving significant year-over-year growth.
Ad Product Strategy
His career at both Upwork and Snap Inc. has centered on building and managing ad products and monetization interfaces for advertisers.
Team Leadership
His public posts show a strong focus on hiring, celebrating his team's success, and promoting talented colleagues, highlighting his passion for mentorship and team building.

Media Appearances

James has no verified media appearances

Work History

7-2023
Senior Director, Ad Products & Monetization at Upwork
3-2021 - 7-2023
Director of Product, Ad Products & Monetization at Upwork
12-2018 - 11-2020
Co-Founder, CEO at Rize
8-2018 - 12-2018
Sr. Manager, Product Quality at Snap Inc.
6-2017 - 7-2018
Group Product Manager, Monetization at Snap Inc.

Education

Bachelor of Science - BS from George Mason University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Phoenix, Arizona, United States Job Level : Senior Designation : Senior Director, Ad Products & Monetization at Upwork
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from James

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will James move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can James take some risk or not?

  • If necessary, they will be ready to take risks.

You And James

Personality Compatibility


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