James Burstow

Enthusiast
DISC Type : i

President and Co-CEO at The Good Book Company Limited

Epsom, England, United Kingdom

Overview

As President and Co-CEO of The Good Book Company, James has over 25 years of leadership experience in the publishing industry. He focuses on setting long-term strategy and driving global growth for the companys faith-based resources. He is an alumnus of the University of Birmingham.

James is passionate about creating books and resources that equip the church and encourage people in their faith. He thrives on building strong, collaborative teams and fostering creative energy, frequently gathering his US and UK staff for inspirational summits to brainstorm and connect on a personal level.

He recently led The Good Book Company in its transition to becoming 100% employee-owned.

Personality Overview

Optimistic

Consensus Focused

Story Driven

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Publishing Leadership
With over two decades of experience, he focuses on setting long-term vision and global strategy for creating and distributing biblically faithful content.
Employee Ownership
He recently led his company's transition to a 100% employee-owned model, which he views as a natural step for a highly collaborative and team-focused organization.
Global Team Culture
He actively fosters a unified company culture through annual summits for both his UK and US teams, emphasizing ownership, creative energy, and connection.

Media Appearances

James has no verified media appearances

Work History

9-2025
President and Co-CEO at The Good Book Company Limited
1-2019 - 9-2025
President and Chief Commercial Officer at The Good Book Company Limited
9-2003 - 1-2019
Commercial Director at The Good Book Company Limited
10-2002 - 9-2003
London Men's Convention Event Manager at London Men's Convention
5-2001 - 10-2002
Corporate Partnerships Manager at Great Ormond Street Hospital Children's Charity

Education

1991 - 1994
Geography and Political Science from University of Birmingham
Education details unavailable from Steyning Grammar School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Epsom, England, United Kingdom Job Level : N/A Designation : President and Co-CEO at The Good Book Company Limited
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from James

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can James take some risk or not?

  • They can take some low-probability risks if needed.

You And James

Personality Compatibility


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