James Byrne

Pioneer
DISC Type : ids

Vice President, Americas & EMEA Sales at Crunchtime

Atlantic Beach, Florida, United States

Overview

As VP of Americas & EMEA Sales at Crunchtime, James leads a 30+ person team focused on enhancing restaurant profitability and operational consistency for global brands. A University of Virginia alumnus, he consistently surpasses team goals, earning multiple promotions and the "Sales Leader of the Year" award.

Jamess professional passion for the restaurant industry is a defining trait. He takes a consultative approach, focusing on the details of food costs, labor efficiency, and brand execution to help organizations define and solve their core operational challenges.

He earned back-to-back MVP awards in 2021 and 2022 at Zenput, immediately prior to its acquisition by Crunchtime.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Restaurant Profitability
His entire role and stated passion are centered on helping global restaurant brands maximize profitability through operational efficiency in food and labor costs.
Sales Leadership
He leads a large, multi-regional sales team and frequently posts about their collective success, goal attainment, and individual achievements.
EMEA Market Expansion
His role and title recently expanded to include EMEA, and he highlights the team's growing focus and recent wins in that specific market.

Media Appearances

James has no verified media appearances

Work History

1-2026
Vice President, Americas & EMEA Sales at Crunchtime
12-2024 - 1-2026
Vice President, NA Enterprise & EMEA Sales at Crunchtime
1-2023 - 12-2024
Director, Enterprise Sales at Crunchtime
1-2021 - 1-2023
Enterprise Account Executive at Zenput
2-2020 - 1-2021
Commercial Account Executive at Zenput

Education

Bachelor's degree from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 9 Location : Atlantic Beach, Florida, United States Job Level : Senior Designation : Vice President, Americas & EMEA Sales at Crunchtime
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from James

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are generally fast movers and can take quick decisions
  • Can James take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And James

Personality Compatibility


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