James Casey

Enthusiast
DISC Type : i

Founder & Managing Director at Go2 Consulting Ltd

London, England, United Kingdom

Overview

James Casey is a senior SaaS sales and GTM leader with over 20 years of experience building teams in EMEA and APAC for firms like Oracle and Aconex. As the Founder of Go2 Consulting, he advises tech companies on predictable growth and scaling operations. He holds a Bachelor of Arts from Coventry University.

He is a multiple-time winner of the "Presidents Club" award, recognizing his top sales achievements while at Aconex.

Personality Overview

Optimistic

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

SaaS GTM Strategy
As the founder of Go2 Consulting, he specializes in creating go-to-market strategies for SaaS companies to achieve predictable growth and scale operations.
International Expansion
He frequently writes about the challenges of international growth for startups, advocating for deep market understanding before committing to overseas expansion.
AI in Sales
He follows the trend of major players using AI to automate sales tasks and advises companies to build a solid process before scaling with new tech.

Media Appearances

James has no verified media appearances

Work History

4-2024
Founder & Managing Director at Go2 Consulting Ltd
5-2024
Insite - Consultant - Sales & GTM Strategy / Sales Process Development / Coaching at Go2 Consulting Ltd
4-2024
Referoo - Fractional General Manager UK at Go2 Consulting Ltd
1-2026
Fractional CRO at Sensat
4-2024
Fractional General Manager at Referoo

Education

1999 - 2002
Bachelor of Arts (B.A.) from Coventry University
Certification from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 3 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & Managing Director at Go2 Consulting Ltd
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from James

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will James move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can James take some risk or not?

  • They can take some low-probability risks if needed.

You And James

Personality Compatibility


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