James Cockerill

Observer
DISC Type : ic

Vice President, Cherry US at Cherry

Chicago, Illinois, United States

Overview

James is the Vice President of Cherry USA, leading the agencys expansion into the United States from a new office in Chicago. He has a deep background in healthcare strategy and communications, having co-founded Sentient Health and held director-level roles supporting global pharmaceutical clients. He holds a Bachelor of Science from The University of Sheffield.

Outside of his professional life, James is passionate about human flourishing, consciousness, and meditation. He has a profound interest in exploring the intersection of science and spirituality, a topic he has explored through his personal writing and discussions online.

He recently co-authored an article on the science and communication challenges of bringing psychedelic-assisted therapies to patients.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Healthcare Communications
His career is centered on bringing the healthcare industry and patient communities together through strategic communication and has co-founded an agency with this mission.
HealthTech Marketing
Attends major industry conferences like HIMSS, focusing on effective marketing and sales alignment for new health technology product launches.
US Market Expansion
He recently relocated from the UK to launch and lead his company's first US office in Chicago, indicating a strong focus on North American growth.

Media Appearances

James has no verified media appearances

Work History

7-2023
Vice President, Cherry US at Cherry
10-2020 - 7-2023
Associate Director at Cherry
10-2018 - 10-2020
Co-Founder and Managing Director at Sentient Health
4-2018 - 10-2018
Strategic Communications Director at Cello Health Communications (Europe)
4-2017 - 4-2018
Associate Business Development Director at Cello Health Communications (Europe)

Education

2007 - 2010
Bachelor of Science (BSc) from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 12 Location : Chicago, Illinois, United States Job Level : Senior Designation : Vice President, Cherry US at Cherry
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from James

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can James take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And James

Personality Compatibility


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