James Fell

Commander
DISC Type : D

CEO & Founder at Credit Canary

United Kingdom

Overview

James Fell is the CEO and Founder of Credit Canary, an operations and strategy professional with over 15 years of experience in digital companies. He leverages his Executive MBA from Bayes Business School to drive business growth and improve performance through data-driven strategic decisions. People who have worked with him describe him as exceptionally talented, full of perseverance, and a savvy marketeer with strong operational skills.

He is passionate about improving financial outcomes, dedicating time as a Trustee for the Credit Union Foundation and an MBA Mentor at Bayes Business School. This reflects his commitment to fostering growth and supporting the next generation of business leaders.

Unique fact: James authored a research paper titled "Managing Declines Fairly, " which explores how credit unions can better support declined loan applicants.

Personality Overview

Candid & Clear

Decisive

Impact-Driven

They respond better to strong and respectful interactions.  They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Topics They Care About

Financial Inclusion
As founder of Credit Canary and a Trustee for the Credit Union Foundation, he is focused on helping lenders better serve and support all borrowers, especially those facing financial distress.
FinTech Entrepreneurship
He founded Credit Canary to address a gap in the market for proactive borrower engagement and has successfully attracted significant angel investment through his pitching.
Data-Driven Lending
His company's core mission is to consolidate various data sources, like open banking and credit data, to provide lenders with richer insights and improve decision-making.

Media Appearances

James has no verified media appearances

Work History

5-2022
CEO & Founder at Credit Canary
9-2025
Trustee at Credit Union Foundation
8-2020 - 4-2022
Chief Operating Officer at mmob
3-2018 - 3-2021
MBA Mentor at Bayes Business School
6-2019 - 8-2020
Chief Operating Officer at Quo Money

Education

3-2015 - 6-2017
Executive MBA from Bayes Business School
9-2003 - 6-2006
Bachelor of Commerce (BCom) from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Leadership Designation : CEO & Founder at Credit Canary
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from James

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will James move?

  • If convinced, they can reach decisions quite fast.
  • Can James take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And James

Personality Compatibility


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