James Fell in

James Fell

Commander · DISC type D
CEO & Founder at Credit Canary
📍 United Kingdom

James Fell is the CEO and Founder of Credit Canary, an operations and strategy professional with over 15 years of experience in digital companies. He leverages his Executive MBA from Bayes Business School to drive business growth and improve performance through data-driven strategic decisions. People who have worked with him describe him as exceptionally talented, full of perseverance, and a savvy marketeer with strong operational skills.

He is passionate about improving financial outcomes, dedicating time as a Trustee for the Credit Union Foundation and an MBA Mentor at Bayes Business School. This reflects his commitment to fostering growth and supporting the next generation of business leaders.

Unique fact: James authored a research paper titled "Managing Declines Fairly, " which explores how credit unions can better support declined loan applicants.

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Experience
7 Years
Current Role
CEO & Founder
Job Level
Leadership
Location
United Kingdom
Personality Overview

How James shows up

Candid & Clear
Decisive
Impact-Driven

They respond better to strong and respectful interactions. They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Priorities

Topics James cares about

Financial Inclusion
As founder of Credit Canary and a Trustee for the Credit Union Foundation, he is focused on helping lenders better serve and support all borrowers, especially those facing financial distress.
FinTech Entrepreneurship
He founded Credit Canary to address a gap in the market for proactive borrower engagement and has successfully attracted significant angel investment through his pitching.
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Career

Work history

5-2022
CEO & Founder
Credit Canary
9-2025
Trustee
Credit Union Foundation
8-2020 - 4-2022
Chief Operating Officer
mmob
3-2018 - 3-2021
MBA Mentor
Bayes Business School
6-2019 - 8-2020
Chief Operating Officer
Quo Money
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
3-2015 - 6-2017
Executive MBA
Bayes Business School
9-2003 - 6-2006
Bachelor of Commerce (BCom)
University of Birmingham
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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