James Gregory-Campeau

Energizer
DISC Type : I

Head of Marketing at John Smedley Ltd

London, England, United Kingdom

Overview

James Gregory-Campeau is the Head of Marketing at the heritage knitwear brand John Smedley Ltd, where he serves as the primary brand guardian. With a Bachelors Degree from Central Saint Martins, he has progressed through multiple marketing roles within the company, now leading its creative and digital marketing teams.

Outside of his professional life, James has shown an interest in British nature and wildlife. He was previously involved in the National Federation of Young Farmers Clubs, participating in its Events and Marketing steering group, indicating a connection to rural community life and event coordination on a personal level.

James has demonstrated significant career growth and loyalty by being promoted three times within the same company.

Personality Overview

Relationship Oriented

Enthusiastic

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Brand Guardianship
His role explicitly involves ensuring the John Smedley brand is represented accurately and consistently across all platforms.
Omni-channel Marketing
He has a background in managing an omni-channel experience, covering digital, e-commerce, retail, and public relations.
Creative Leadership
He oversees the in-house creative hub, including photography, videography, and graphic design, stemming from his creative education.

Media Appearances

James has no verified media appearances

Work History

7-2024
Head of Marketing at John Smedley Ltd
4-2022 - 7-2024
Brand Marketing Manager at John Smedley Ltd
8-2021 - 4-2022
Digital Marketing Manager at John Smedley Ltd
12-2020 - 8-2021
Trade Marketing and Events Coordinator at Cottage Delight
4-2018 - 7-2020
Trade Marketing Assistant at Coach

Education

2012 - 2016
Bachelor’s Degree from Central Saint Martins
2011 - 2012
Foundation Diploma from Chesterfield College

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at John Smedley Ltd
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from James

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can James take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And James

Personality Compatibility


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