Troy Munns Dip M, PG Dip DigM

Trailblazer
DISC Type : DI

Head of Marketing at Kering

London, England, United Kingdom

Overview

Troy Munns is a seasoned marketing leader specializing in the luxury fragrance and fashion sectors, currently serving as Head of Marketing at Kering. His expertise lies in crafting 360-degree marketing strategies, driving digital transformation, and leading high-impact teams. Colleagues and partners describe him as insightful, brand-led, clear, objective, and professional.

Troy has a strong history of executing innovative brand activations, such as fragrance pop-up installations and collaborations with cultural institutions like the Royal Academy of Arts. He has a diploma from The IDM and a background in business administration.

He achieved a remarkable 4: 1 return on investment on a £1 million budget, showcasing his expert budget and P&L management.

Personality Overview

Achievement-Oriented

Values Relationships

Persuasive

They like to keep things under control.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

Luxury Brand Strategy
His career at Puig and Kering is centered on managing and growing luxury fragrance brands like Creed, Jean Paul Gaultier, and Paco Rabanne.
Innovative Brand Activations
He showcases a passion for creating unique consumer experiences, such as fragrance takeovers in department stores and partnerships with cultural institutions like the Royal Academy of Arts.
Digital Transformation
A key achievement at Puig was spearheading the digital transformation of all consumer touchpoints and shifting the company to a digital-first, omni-channel powerhouse.

Media Appearances

Troy Munns Dip M - Head of Marketing, House of Creed ... - The Org. Featured in The Org

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Work History

7-2024
Head of Marketing at Kering
4-2019 - 12-2022
Head Of Digital, Media and Communications at Puig
4-2018 - 3-2019
Digital Strategy and Trading Lead at Puig
3-2017 - 4-2018
Interim Head Of Digital & Marketing (1 Year FTC) at Amanda Wakeley
7-2014 - 3-2016
Country General Manager at oki-ni

Education

2007 - 2008
Diploma from The IDM
1992 - 1994
Business Administration from JHP Training College

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Kering
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Insights For Selling To Troy

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Talk about yourself and some of your achievements at the start of the conversation
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Troy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Troy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Troy move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Troy take some risk or not?

  • They can take risks if necessary.

You And Troy

Personality Compatibility


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