James Morrison
Login to view DISC.James Morrison is a strategic brand leader with over 20 years of experience at iconic retail brands like Laithwaites Wine and Waitrose. He specializes in driving growth through transformative brand strategy and award-winning marketing campaigns. He holds a Bachelor of Arts from The University of Sheffield.
He is passionate about consumer behavior and leveraging creative partnerships to connect with customers, such as collaborations with Channel 4 and a podcast with comedian Alan Carr. He also shows strong support for social causes, particularly dementia awareness through the Alzheimers Society.
His brand strategy for Laithwaites won two Gold IPA Effectiveness Awards after boosting brand salience by 80% and attracting 25% more new customers.
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