James leads brand and community at AV Edge, specializing in performance enhancement for athletes and animals through innovative technology. His background combines social impact marketing and digital strategy for health and wellness organizations. People who have worked with him describe him as friendly, professional, passionate, and precise.
He is deeply committed to supporting purpose-driven causes, having founded a consultancy to help ethical organizations maximize their social impact. Previously, he has written about environmental topics like biodynamic farming and soil health, showcasing a passion for regenerative practices and making a positive difference.
Unique fact: He has transitioned from advocating for soil health and cancer prevention to enhancing athletic performance through EMF protection technology.
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