James Ward

Observer
DISC Type : ic

Chief Executive Officer at Cybertill

Liverpool, England, United Kingdom

Overview

James Ward is the CEO of Cybertill, where he has worked for over two decades. He has progressed through roles including Finance Director and COO, and now leads the companys growth and innovation. His focus is on empowering retailers and charity organizations through customer-focused, transformative technology.

He has a significant focus on the social purpose of technology, particularly in how it can support the charity retail sector to enhance its impact and revenue streams.

Unique Fact: A company veteran, James has been with Cybertill for over 20 years, rising internally to the CEO position.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

AI in Charity Retail
He is actively promoting Cybertill's new AI platform, ListAid, designed to help charities maximize the value of donated goods.
Supporting Charities
Actively engages with and sponsors events for the Charity Retail Association and promotes solutions like Gift Aid to help charities boost income.
Digital Transformation
His work focuses on redefining how retailers and purpose-driven organizations use agile technology to manage operations and connect with customers.

Media Appearances

James has no verified media appearances

Work History

7-2025
Chief Executive Officer at Cybertill
3-2010 - 7-2025
Chief Operating Officer at Cybertill
6-2007 - 4-2010
Finance Director at Cybertill
1-1994 - 10-2004
Finance Manager at Sullivans Group

Education

1995 - 1997
Education details unavailable from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Liverpool, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Cybertill
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from James

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can James take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And James

Personality Compatibility


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