Kelsey Zigarelli

Examiner
DISC Type : cs

Director of Channel, East at Performive

New York City Metropolitan Area, United States

Overview

Kelsey Zigarelli is a partner-focused growth strategist and the Director of Channel, East at Performive. With a background in channel sales and account management at companies like Skywire Networks and BCM One, she has built a career focused on fostering technology partnerships. She holds a Bachelors degree from Ramapo College of New Jersey.

Outside of her professional life, Kelsey is a dog lover, an avid concert-goer, and is always looking for good book recommendations. She actively participates in charitable causes, including fundraising for cancer research through events like Cycle for Survival.

She is a dedicated fundraiser for Memorial Sloan Kettering Cancer Centers rare cancer research.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Channel Partnerships
Her career is centered on channel sales and partner-focused growth, holding multiple roles in this specific area across different technology companies.
Cancer Research Fundraising
Actively raises money for Memorial Sloan Kettering Cancer Center by participating in the annual Cycle for Survival event.
Technology Networking
She frequently attends and sponsors industry events and tech summits, emphasizing the value of collaboration and connection with industry leaders.

Media Appearances

Kelsey has no verified media appearances

Work History

7-2025
Director of Channel, East at Performive
1-2024 - 7-2025
Sr. Account Executive-Channel at Skywire Networks
6-2023 - 10-2023
Channel Sales Manager at BCM One
10-2016 - 5-2023
Sales Account Manager at BCM One
6-2016 - 6-2016
Corporate Reputation Intern at Samsung Electronics America

Education

2014 - 2016
Bachelor of Arts (B.A.) from Ramapo College of New Jersey
Associate of Arts (A.A.) from County College of Morris

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Channel, East at Performive
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Insights For Selling To Kelsey

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelsey is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kelsey

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kelsey move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Kelsey take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Kelsey

Personality Compatibility


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