Jamie Smith in

Jamie Smith

Examiner · DISC type cs
Managing Director Marketing Technology and Customer Data at Southwest Airlines
📍 Dallas, Texas, United States

Jamie Smith is the Managing Director of Marketing Technology and Customer Data at Southwest Airlines. She specializes in leveraging MarTech platforms and agile operations to drive digital growth and marketing transformation, with a background in the telecommunications industry. She holds an MBA from Washington State University.

Jamie is a self-described servant leader passionate about innovation in MarTech infrastructure and customer experience design. She actively seeks to hire and develop talent in areas like workflow management, digital asset management, and analytics to support marketing transformation.

In 2023, she received the North Star Award for exceptional performance and dedication.

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Experience
11 Years
Current Role
Managing Director Marketing Technology and Customer Data
Job Level
Mid-senior
Location
Dallas, Texas, United States
Personality Overview

How Jamie shows up

Unexpressive
Overcautious
Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Priorities

Topics Jamie cares about

MarTech Transformation
Her entire career, particularly at AT&T and Southwest Airlines, focuses on leading enterprise-wide marketing technology transformations and enabling new platform capabilities.
Adobe Platforms
She has highlighted her team's work with Adobe Workfront and specifically sought to hire Adobe Platform experts, indicating deep engagement with their ecosystem.
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Career

Work history

8-2025
Managing Director Marketing Technology and Customer Data
Southwest Airlines
5-2022 - 8-2025
Director Marketing Technology
AT&T
4-2020 - 5-2022
Director - Customer Experience
AT&T
3-2018 - 4-2020
Associate Director - Digital Strategy
AT&T
3-2016 - 3-2018
Lead Financial Analyst
AT&T
In the press

Media appearances

Southwest Airlines Builds a Customer-First Culture with Data and .... Featured in Apple Podcasts (Data Driven Leadership)
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Education
1-2021 - 12-2022
Master of Business Administration - MBA
Washington State University Graduate School
2006 - 2010
Bachelor of Science (BS)
University of Missouri-Columbia
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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