Jamie Smith

Examiner
DISC Type : cs

Managing Director Marketing Technology and Customer Data at Southwest Airlines

Dallas, Texas, United States

Overview

Jamie Smith is the Managing Director of Marketing Technology and Customer Data at Southwest Airlines. She specializes in leveraging MarTech platforms and agile operations to drive digital growth and marketing transformation, with a background in the telecommunications industry. She holds an MBA from Washington State University.

Jamie is a self-described servant leader passionate about innovation in MarTech infrastructure and customer experience design. She actively seeks to hire and develop talent in areas like workflow management, digital asset management, and analytics to support marketing transformation.

In 2023, she received the North Star Award for exceptional performance and dedication.

Personality Overview

Unexpressive

Overcautious

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

MarTech Transformation
Her entire career, particularly at AT&T and Southwest Airlines, focuses on leading enterprise-wide marketing technology transformations and enabling new platform capabilities.
Adobe Platforms
She has highlighted her team's work with Adobe Workfront and specifically sought to hire Adobe Platform experts, indicating deep engagement with their ecosystem.
Servant Leadership
She identifies as a "servant leader" in her professional summary and uses this term when hiring, showing it's a core part of her management philosophy.

Media Appearances

Southwest Airlines Builds a Customer-First Culture with Data and .... Featured in Apple Podcasts (Data Driven Leadership)

See Now

Work History

8-2025
Managing Director Marketing Technology and Customer Data at Southwest Airlines
5-2022 - 8-2025
Director Marketing Technology at AT&T
4-2020 - 5-2022
Director - Customer Experience at AT&T
3-2018 - 4-2020
Associate Director - Digital Strategy at AT&T
3-2016 - 3-2018
Lead Financial Analyst at AT&T

Education

1-2021 - 12-2022
Master of Business Administration - MBA from Washington State University Graduate School
2006 - 2010
Bachelor of Science (BS) from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 11 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Managing Director Marketing Technology and Customer Data at Southwest Airlines
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Insights For Selling To Jamie

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jamie is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Jamie

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jamie move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Jamie take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Jamie

Personality Compatibility


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