Jan (Janet) Houck

Questioner
DISC Type : c

Founder of Grace and Guidance, Aging Life Care Advisors, LLC at Grace and Guidance, Aging Life Care Advisors, LLC

Bradenton, Florida, United States

Overview

Jan (Janet) Houck is an Aging Life Care Specialist with over 18 years of experience in senior living consultative sales and marketing. As the founder of Grace and Guidance, she leverages her background in business development and her Certified Dementia Practitioner certification to assist families with geriatric care management.

Her professional interests include organizations like the Alzheimers Association and Sunrise Senior Living. She has also shared content related to navigating the challenges of travel, indicating a potential personal interest in exploring new places.

She holds a Bachelors Degree from the University of Pittsburgh and is a Certified Dementia Practitioner (CDP).

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Aging Life Care
This is her core specialty and the focus of her company, Grace and Guidance, where she helps families navigate senior care options.
Senior Living Sales
She has an extensive 18+ year background in senior sales, marketing, and business development for various senior living communities.
Dementia Care
She is a Certified Dementia Practitioner (CDP) and previously worked as Director of Sales and Marketing for a memory care facility.

Media Appearances

Jan has no verified media appearances

Work History

11-2024
Founder of Grace and Guidance, Aging Life Care Advisors, LLC at Grace and Guidance, Aging Life Care Advisors, LLC
12-2019 - 11-2024
Director Of Senior Sales And Business Development at WINDSOR OF LAKEWOOD RANCH,THE
2018 - 2019
Print/Digital Senior Advertising and Event Sales at Independent Contractor for Seniors Blue Book
2017 - 2018
Director of Senior Sales and Marketing at Autumn Leaves Memory Care in Sarasota (start-up)
2016 - 2017
Senior Sales and Business Development Specialist at The Sheridan at Lakewood Ranch

Education

Bachelor's Degree from University of Pittsburgh
Master's degree (24 credits) from Marywood University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Bradenton, Florida, United States Job Level : Leadership Designation : Founder of Grace and Guidance, Aging Life Care Advisors, LLC at Grace and Guidance, Aging Life Care Advisors, LLC
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Insights For Selling To Jan (Janet)

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jan (Janet) is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jan (Janet)

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jan (Janet) move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jan (Janet) take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jan (Janet)

Personality Compatibility


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