Jas D.

Researcher
DISC Type : Cs

Divisional Marketing Planning Manager at Mitchells & Butlers PLC

United Kingdom

Overview

Jas is a driven digital marketing strategist at Mitchells & Butlers, where she translates brand plans into impactful digital strategies for major restaurant divisions. Her experience includes managing a £1. 7 million budget at Topps Tiles and holding key e-commerce roles. A De Montfort University graduate, people describe her as a "hard working, " "dedicated, " and "talented digital superstar. "

Outside of her professional life, Jas shows a strong interest in humanitarian causes, notably sharing content in support of community aid initiatives like Khalsa Aid. She is also a proactive networker, consistently using her platform to help former colleagues find new career opportunities, showcasing a commitment to supporting others in her field.

She has a proven track record of rapidly acquiring new skills, earning both her Google Fundamentals and Adwords certifications within one month.

Personality Overview

Soft Communicator

Process Focused

Perfectionist

Being observant comes to them naturally.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Digital Marketing Strategy
Currently responsible for converting brand plans into digital strategy for major restaurant brands like Toby Carvery and Harvester at Mitchells & Butlers.
Ecommerce Growth
Managed a digital budget exceeding £1. 7 million at Topps Tiles to grow website traffic, conversion rates, and sales, and previously held an Ecommerce Manager role.
Community & Aid
Has shared social media posts supporting humanitarian organizations like Khalsa Aid, indicating a personal interest in community service and charitable causes.

Media Appearances

Jas has no verified media appearances

Work History

11-2022
Divisional Marketing Planning Manager at Mitchells & Butlers PLC
4-2021 - 11-2022
Digital Marketing Manager at Topps Tiles
1-2020 - 9-2020
Ecommerce Marketing Manager at Patisserie Valerie
1-2018 - 9-2019
Digital Marketing Manager at npower
9-2016 - 12-2017
Assistant Online Manager at Vax Ltd

Education

2010 - 2013
Business And Marketing (BA Hons) from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Middle Designation : Divisional Marketing Planning Manager at Mitchells & Butlers PLC
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Insights For Selling To Jas

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jas is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jas

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jas move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Jas take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Jas

Personality Compatibility


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