Jason Henkel in

Jason Henkel

Enthusiast · DISC type i
Co-Founder at Lux AI
📍 San Francisco, California, United States

Jason Henkel is the Co-Founder of Lux AI, focused on how emerging technology can drive business growth. With a background as a Growth Engineer at YC-backed Conduit and a Bachelors degree from UC Irvine, he specializes in developing and launching AI-powered solutions.

He is passionate about the democratization of technology and making automation accessible to non-engineers. Outside of his entrepreneurial pursuits, Jason is an avid reader of science fiction novels, which aligns with his interest in future-focused technologies.

Unique fact: At a previous company, he implemented a system where a voice AI called every new lead from their ad campaigns to book demos.

Read the full overview →
Experience
2 Years
Current Role
Co-Founder
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

How Jason shows up

Amiable & Agreeable
Non-Confrontational
Story Driven

Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Priorities

Topics Jason cares about

AI in Sales
He has direct experience using voice AI to call and qualify sales leads generated from Meta ad funnels, viewing it as a tool for feedback and booking demos.
Growth Engineering
As a former Growth Engineer, he is focused on the entire funnel, from running ads and generating leads to converting them into customers.
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Career

Work history

8-2025
Co-Founder
Lux AI
4-2025 - 10-2025
Growth Engineer
Conduit (YC W24)
8-2023 - 4-2025
Founder
Airscout
12-2021 - 5-2022
Project Management Intern
Revcloud
11-2021 - 4-2022
Sales Intern
XIAOCUN | Muncho
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor's degree
UC Irvine
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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