Jason Henkel

Enthusiast
DISC Type : i

Co-Founder at Lux AI

San Francisco, California, United States

Overview

Jason Henkel is the Co-Founder of Lux AI, focused on how emerging technology can drive business growth. With a background as a Growth Engineer at YC-backed Conduit and a Bachelors degree from UC Irvine, he specializes in developing and launching AI-powered solutions.

He is passionate about the democratization of technology and making automation accessible to non-engineers. Outside of his entrepreneurial pursuits, Jason is an avid reader of science fiction novels, which aligns with his interest in future-focused technologies.

Unique fact: At a previous company, he implemented a system where a voice AI called every new lead from their ad campaigns to book demos.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

AI in Sales
He has direct experience using voice AI to call and qualify sales leads generated from Meta ad funnels, viewing it as a tool for feedback and booking demos.
Growth Engineering
As a former Growth Engineer, he is focused on the entire funnel, from running ads and generating leads to converting them into customers.
Business Automation
He believes the barrier to entry for automation is lowering, empowering non-engineers or "Glue Builders" to create powerful business solutions.

Media Appearances

Jason has no verified media appearances

Work History

8-2025
Co-Founder at Lux AI
4-2025 - 10-2025
Growth Engineer at Conduit (YC W24)
8-2023 - 4-2025
Founder at Airscout
12-2021 - 5-2022
Project Management Intern at Revcloud
11-2021 - 4-2022
Sales Intern at XIAOCUN | Muncho

Education

Bachelor's degree from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 2 Location : San Francisco, California, United States Job Level : Leadership Designation : Co-Founder at Lux AI
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Jason

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Jason take some risk or not?

  • They can take some low-probability risks if needed.

You And Jason

Personality Compatibility


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