Mona Baset, MBA, MA, CHCIO, CDH-E

Captain
DISC Type : DS

Vice President, Digital Services at Intermountain Health

Denver, Colorado, United States

Overview

Mona Baset is the Vice President of Digital Services at Intermountain Health, where she leads digital strategy and transformation. An experienced leader in consumer experience and engagement, she holds CHCIO and CDH-E certifications and received her BA from UC Irvine. Colleagues describe her as a positive, proactive, and inspiring leader.

Outside of her executive role, Mona has a passion for community involvement and mentorship. She has served on the board of directors for a cancer survivorship organization, leading their marketing committee, and actively mentors women into leadership positions. Her ability to connect with people is a cornerstone of her personal and professional life.

She was appointed by the Governor of Colorado to serve on the states eHealth Commission.

Personality Overview

Dynamic But Sincere

Planner & Achiever

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Digital Health Transformation
Leads the digital technology roadmap at Intermountain Health and frequently speaks on improving patient and consumer experiences through technology.
Consumer-Centric Healthcare
Believes healthcare experiences should be as intuitive as retail or banking, focusing on human-centered design to make things easier for patients.
AI in Healthcare
Discusses the impact of Generative AI and LLMs, believing they will be one of the biggest inventions of our lifetimes and will revolutionize the industry.

Media Appearances

The Digital Patient: Intermountain Healthcare’s Mona Baset. Featured in YouTube

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Mona Baset, Vice President of Digital Services at Intermountain Healthcare – Podcast. Featured in Becker's Hospital Review

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TDP 82: Intermountain Healthcare's Mona Baset – Building a Team of Automation Designers & Creating Digital Coworkers. Featured in Seamless.md

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Work History

4-2022
Vice President, Digital Services at Intermountain Health
9-2019 - 3-2022
Vice President, Digital Services at SCL Health
9-2017 - 9-2019
Assistant Vice President, Information & Analytics Services at Atrium Health
1-2017 - 8-2017
Assistant Vice President, Digital Marketing & Analytics at Carolinas HealthCare System
1-2015 - 12-2016
Assistant Vice President, Advertising, Digital & Brand Management at Carolinas HealthCare System

Education

BA from UC Irvine
MA from California State University, Fullerton

More Information

Social Presence :

Prographics :

Exp : 16 Location : Denver, Colorado, United States Job Level : Senior Designation : Vice President, Digital Services at Intermountain Health
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Insights For Selling To Mona

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mona is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mona

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mona move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mona take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mona

Personality Compatibility


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