Jason Long, MBA

Energizer
DISC Type : I

Founder & Owner at Eye on Retail

Ballwin, Missouri, United States

Overview

Jason is the Founder of Eye on Retail, a firm specializing in CPG product sell-in to major retailers. With over 20 years of brand leadership experience at Fortune 500 companies like Masco, he leverages his deep industry knowledge and an MBA from Washington University to bridge the gap between marketing and retail strategy.

Outside of his direct professional work, Jason shows a keen interest in the strategies of major industry players, following CPG giants like Procter & Gamble and Nestlé Purina. He likely follows St. Louis-based sports teams given his connection to the city through his MBA studies.

After struggling to find marketing firms that truly understood retail, he decided to quit his corporate job and build the ideal firm himself.

Personality Overview

Full Of Energy

Imaginative

Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

CPG Retail Strategy
His entire career is built on managing CPG brands and developing strategies for successful sell-in to big box retailers like Home Depot, Lowe’s, and Wal-Mart.
Retail Buyer Engagement
He has participated in hundreds of headquarters-level buyer meetings across mass, home improvement, club, and grocery channels, giving him unique insight into their needs.
Go-to-Market Execution
His prior roles involved managing the full product lifecycle, from new product development and package design to launch and in-store promotion.

Media Appearances

Jason has no verified media appearances

Work History

7-2012
Founder & Owner at Eye on Retail
2005 - 2012
Brand Leadership at Masco Corporation
2003 - 2005
Brand Leadership at Jarden Consumer Solutions
1994 - 2003
Marketing VP & Sales Director at Southwest Plastic Binding Company

Education

2001 - 2003
MBA from Washington University in St. Louis - Olin Business School

More Information

Social Presence :

Prographics :

Exp : 32 Location : Ballwin, Missouri, United States Job Level : Leadership Designation : Founder & Owner at Eye on Retail
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jason

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jason take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Jason

Personality Compatibility


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