Jason Smith

Inquirer
DISC Type : dc

Principal, Technical Architect Data & AI at Salesforce

Atlanta Metropolitan Area, United States

Overview

Jason is a Principal Technical Architect at Salesforce specializing in Data & AI. With over 12 years of experience on the Salesforce platform, he has deep expertise across manufacturing, healthcare, and high-tech industries. He holds a BBA in Management Information Systems from the University of West Georgia and several advanced AI certifications.

After more than a decade of designing solutions on Salesforce, he remains passionate about the endless use cases unlocked by new platform capabilities like OmniStudio.

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AI in Manufacturing
He is focused on exploring the use cases of Agentforce powered by Data Cloud specifically for manufacturing customers.
Data Cloud Strategy
His current role as Principal Technical Architect for Data 360 & AI highlights his focus on Salesforce Data Cloud capabilities.
Sales Excellence
He highly recommends the Salesforce Sales Business Excellence Accreditation, which focuses on customer goals, capabilities, and outcomes.

Media Appearances

Jason Smith – Vimeo Profile (Videos by Jason Smith, Principal Technical Architect Data & AI, Salesforce). Featured in Vimeo

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Speakers – AI for Good Summit 2025 (includes Jason Smith, Principal, Technical Architect Data & AI, Salesforce). Featured in ITU AI for Good

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Work History

2-2026
Principal, Technical Architect Data & AI at Salesforce
1-2024 - 2-2026
Principal Solution Engineer, Data 360 & AI at Salesforce
6-2023 - 1-2024
Solution Architect at Coastal Cloud
2-2022 - 6-2023
Principal Solution Engineer at Salesforce
11-2021 - 2-2022
Manager | Digital Customer at Deloitte

Education

2019 - 2021
Graduate Certificate from Auburn University
2007 - 2012
BBA from University of West Georgia

More Information

Social Presence :

Prographics :

Exp : 13 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Principal, Technical Architect Data & AI at Salesforce
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jason

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jason take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jason

Personality Compatibility


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