Jason Snowden

Energizer
DISC Type : I

Director, Sales & Leadership at Crestcom International

London, Ontario, Canada

Overview

Jason is a B2B sales leader with over 25 years of experience at major corporations like Rogers, Canon, and Xerox. He focuses on building high-performing teams, structuring sales pipelines for predictable results, and driving revenue growth. He holds a Bachelor of Arts from the University of Windsor and has completed the Ivey Leadership program.

His interests suggest a strong connection to his alma mater, the University of Windsor. He also follows specialized professional technology, specifically Q5X wireless audio transmitters, which hints at a potential passion for high-fidelity audio, professional sports, or live broadcasting where such equipment is used.

After a long corporate career, he now acts as a strategic advisor to a family-owned GM automotive dealership, focusing on long-term growth initiatives.

Personality Overview

Relationship Oriented

Imaginative

Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

B2B Sales Leadership
His career is defined by building and coaching high-performing B2B sales teams, managing large portfolios, and consistently exceeding revenue targets at major technology and telecom companies.
Automotive Business Growth
In his current advisory role, he focuses on long-term growth, market positioning, and customer retention strategy for a family-owned GM dealership.
Sales Process Optimization
He emphasizes tightening sales processes, refining playbooks, and using KPIs to build a culture of accountability and predictable results.

Media Appearances

Jason has no verified media appearances

Work History

3-2026
Director, Sales & Leadership at Crestcom International
9-2015
Business Development Manager at MacMaster Chevrolet Ltd
7-2014 - 8-2015
Sales Manager at Canon Canada
3-2013 - 7-2014
Sales Manager at HR Downloads
3-2011 - 1-2013
Client Executive at Xerox

Education

9-1992 - 4-1996
Bachelor of Arts - BA from University of Windsor

More Information

Social Presence :

Prographics :

Exp : 28 Location : London, Ontario, Canada Job Level : Mid-senior Designation : Director, Sales & Leadership at Crestcom International
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jason

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jason take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Jason

Personality Compatibility


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