Jason Whitcher

Captain
DISC Type : SD

Vice President of Procurement at Mastronardi Produce Ltd.

Livonia, Michigan, United States

Overview

Jason Whitcher is the Vice President of Procurement at Mastronardi Produce, where he is a key figure in the companys supply chain operations. He is also the Chair of the Trade and Marketing Working Group for the Fruit and Vegetable Growers of Canada.

He is a scheduled keynote speaker at the GreenTech Americas 2025 conference, where he will discuss optimizing supply chains for global competitiveness, automation, and labor efficiency to lower production costs.

He has a long-standing involvement in the produce industry, having been listed as a representative for Cecelia Acres in district elections for The Ontario Greenhouse Vegetable Growers.

Personality Overview

Decisive But Calm

Long-Term Thinker

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Supply Chain Optimization
As VP of Procurement and a keynote speaker on the topic, he focuses on improving global competitiveness, automation, and labor efficiency in supply chains.
Produce Industry Trade
Serves as the Chair of the Trade and Marketing Working Group for the Fruit and Vegetable Growers of Canada, focusing on market access and competitiveness.
Agricultural Economics
His speaking engagements cover lowering production costs and maximizing yield, indicating a strong focus on the financial aspects of agriculture.

Media Appearances

Jason has no verified media appearances

Work History

1-1995
Vice President of Procurement at Mastronardi Produce Ltd.

Education

1991 - 1993
General Business from St. Clair College
2015 - 2015
Executive Education from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 30 Location : Livonia, Michigan, United States Job Level : Senior Designation : Vice President of Procurement at Mastronardi Produce Ltd.
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jason

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jason take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jason

Personality Compatibility


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