Jay Chan

Sharpshooter
DISC Type : CD

Digital Platforms Manager, Communications, PR, Influence & Social at Calvin Klein

Hong Kong SAR

Overview

Jay is an experienced Digital Platforms Manager at Calvin Klein, overseeing communications, PR, and social media strategy across the APAC region. Holding an MBA from Macquarie Business School, his expertise lies in crafting go-to-market directives and leading brand marketing for major international companies.

Originally from Taiwan and educated in Canada, Jay has a diverse, international background. He values a healthy work-life balance and fosters a collaborative and inclusive team environment, emphasizing the importance of celebrating diversity in the workplace and enjoying casual time with colleagues outside of work.

Jay has a unique global perspective, having been born and raised in Taiwan, educated in Canada, and building his professional career in Hong Kong.

Personality Overview

Precise But Practical

Thorough Evaluator

ROI Driven

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

APAC Brand Strategy
He strategizes and executes 360-degree go-to-market campaigns for Calvin Klein across diverse Asia-Pacific markets, from social media to influencer rollouts.
Digital Communications
His current and past roles focus on developing consistent social media strategies, managing community engagement, and enhancing communications through PR and influencer activations.
Team Collaboration
He has posted about the essential nature of collaborative teamwork for successful product launches and enjoys team-building activities outside the office.

Media Appearances

Jay has no verified media appearances

Work History

3-2022
Digital Platforms Manager, Communications, PR, Influence & Social at Calvin Klein
10-2018 - 11-2021
Regional Social Media Manager, Digital Marketing at Hilti Asia Pacific
11-2017 - 7-2018
Brand and Marketing Specialist at Otter Products
10-2014 - 7-2018
Marketing Specialist, APAC Social Media Lead at Otter Products
10-2013 - 10-2014
Operating Specialist (APAC Region) at Blue Star MENA L.L.C.

Education

2014 - 2015
Master of Business Administration (MBA) from Macquarie Business School
2012 - 2013
Master of Marketing from Macquarie Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Hong Kong SAR Job Level : Middle Designation : Digital Platforms Manager, Communications, PR, Influence & Social at Calvin Klein
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jay

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • If convinced, they can reach decisions quite fast.
  • Can Jay take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jay

Personality Compatibility


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