Jay Cross

Questioner
DISC Type : c

Founder and CEO at 2050 Projects

Canada

Overview

Jay has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Jay has no verified topics they care about

Media Appearances

Jay has no verified media appearances

Work History

6-2025
Founder and CEO at 2050 Projects
9-2022
Professor Emeritus at University of Calgary
7-2000 - 8-2022
Professor at University of Calgary
10-2016 - 9-2018
Director of the College of Discovery, Creativity and Innovation at University of Calgary
3-2024
Co-Founder at Foothills Farm Table Collective

Education

4-1991 - 8-1994
Post-doctoral fellowship from University of California, San Francisco
1987 - 1991
Doctor of Philosophy (PhD) from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : N/A Location : Canada Job Level : N/A Designation : Founder and CEO at 2050 Projects
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jay

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jay take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jay

Personality Compatibility


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