Jay Nigrelli

Observer
DISC Type : ic

President, DTC & 1P Ecommerce at Perry Ellis International

Fort Lauderdale, Florida, United States

Overview

Jay Nigrelli is an e-commerce leader with over 15 years of experience leading direct-to-consumer business units for major brands like Perry Ellis International, Samsonite, and DXL Group. He specializes in driving profitable growth through digital marketing, website UX, omni-channel solutions, and mobile optimization. He holds an MBA from UMass Boston.

Jay is passionate about the entire direct-to-consumer retail process, from customer acquisition to fulfillment. He is a forward-thinker, actively implementing innovative solutions like "Buy Online, Pickup Anywhere" (BOPA) to enhance customer experience and operational efficiency. He frequently speaks at industry events, sharing his expertise on navigating the challenges of e-commerce.

He believes success in e-commerce isnt "rocket science" but a combination of great product, solid customer experience, and driving qualified traffic.

Personality Overview

Example Seeker

Curious

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

DTC & Ecommerce Growth
His entire career, including his current role as President of DTC & 1P Ecommerce, is focused on driving profitable growth for brands like Perry Ellis, Samsonite, and DXL.
Customer Experience
He emphasizes that a "really solid customer experience" is a core pillar of e-commerce success and has implemented technologies like 3D visualization and improved site speed to enhance it.
Fulfillment Innovation
Championed the "Buy Online, Pickup Anywhere" (BOPA) model at Perry Ellis, calling it their most profitable fulfillment channel that improves customer options and reduces operational costs.

Media Appearances

Interview with Jay Nigrelli, EVP of D2C at Perry Ellis International. Featured in YouTube

See Now

Work History

2-2025
President, DTC & 1P Ecommerce at Perry Ellis International
11-2023 - 2-2025
EVP of Direct To Consumer at Perry Ellis International
2021 - 12-2023
SVP of Ecommerce at Perry Ellis International
2017 - 2020
VP of eCommerce at Samsonite
2012 - 2017
VP of eCommerce at DXL Group

Education

2000 - 2003
MBA from UMass Boston
1994 - 1997
Bachelors from Plymouth State University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Fort Lauderdale, Florida, United States Job Level : N/A Designation : President, DTC & 1P Ecommerce at Perry Ellis International
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jay

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Jay take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jay

Personality Compatibility


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