Jay Whitacre in

Jay Whitacre

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Founder at Adventure Management, LLC
📍 Crested Butte, Colorado, United States

Jay Whitacre is the founder of Adventure Management, a second-home care and adventure concierge company in Crested Butte. With a Ph. D. in leisure behavior and nearly 30 years in the Gunnison Valley, he has a proven track record of operational excellence, including growing revenue by 63% as General Manager for Irwin Guides.

Having raised a family in Crested Butte, Jay is deeply connected to the local community and the outdoor lifestyle. His entire career has been built around a passion for the outdoors, from guiding and resort management to teaching in an Outdoor Industry MBA program. He is also involved in local water conservation efforts.

He holds a Ph. D. in leisure behavior, where his research focused on decision-making and risk in outdoor environments.

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Experience
11 Years
Current Role
Founder
Job Level
Leadership
Location
Crested Butte, Colorado, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jay cares about

Luxury Hospitality
As a former manager for Eleven and Irwin Guides, he has deep experience in creating high-touch, curated experiences for guests in the luxury adventure sector.
Outdoor Industry Education
Helped launch and taught in the nation's first Outdoor Industry MBA program at Western Colorado University, focusing on resort management and product development.
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Career

Work history

12-2025
Founder
Adventure Management, LLC
12-2020 - 9-2025
Colorado Guide General Manager
IRWIN BACKCOUNTRY GUIDES
6-2020 - 12-2020
Assistant Lodge Manager / Experience Manager
Eleven
4-2019 - 4-2020
Operations Coordinator
IRWIN BACKCOUNTRY GUIDES
2018 - 2020
Risk Management Consultant
Alpenglow Education
In the press

Media appearances

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Education
2011 - 2018
Doctor of Philosophy - PhD
Indiana University Bloomington
2008 - 2011
Master of Science - MS
Indiana University Bloomington
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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