Jay Whitacre

Inspirer
DISC Type : id

Founder at Adventure Management, LLC

Crested Butte, Colorado, United States

Overview

Jay Whitacre is the founder of Adventure Management, a second-home care and adventure concierge company in Crested Butte. With a Ph. D. in leisure behavior and nearly 30 years in the Gunnison Valley, he has a proven track record of operational excellence, including growing revenue by 63% as General Manager for Irwin Guides.

Having raised a family in Crested Butte, Jay is deeply connected to the local community and the outdoor lifestyle. His entire career has been built around a passion for the outdoors, from guiding and resort management to teaching in an Outdoor Industry MBA program. He is also involved in local water conservation efforts.

He holds a Ph. D. in leisure behavior, where his research focused on decision-making and risk in outdoor environments.

Personality Overview

Fast Adopter

Decisive

Achievment Oriented

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Luxury Hospitality
As a former manager for Eleven and Irwin Guides, he has deep experience in creating high-touch, curated experiences for guests in the luxury adventure sector.
Outdoor Industry Education
Helped launch and taught in the nation's first Outdoor Industry MBA program at Western Colorado University, focusing on resort management and product development.
Experience Design
His Ph. D. in leisure behavior and professional background are centered on designing and managing personalized, high-quality outdoor and adventure experiences.

Media Appearances

Jay has no verified media appearances

Work History

12-2025
Founder at Adventure Management, LLC
12-2020 - 9-2025
Colorado Guide General Manager at IRWIN BACKCOUNTRY GUIDES
6-2020 - 12-2020
Assistant Lodge Manager / Experience Manager at Eleven
4-2019 - 4-2020
Operations Coordinator at IRWIN BACKCOUNTRY GUIDES
2018 - 2020
Risk Management Consultant at Alpenglow Education

Education

2011 - 2018
Doctor of Philosophy - PhD from Indiana University Bloomington
2008 - 2011
Master of Science - MS from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 11 Location : Crested Butte, Colorado, United States Job Level : Leadership Designation : Founder at Adventure Management, LLC
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jay

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jay take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jay

Personality Compatibility


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